Lily of the Valley

“The smell of the English countryside in spring time”

L.I.L.Y is the latest fragrance from British fashion designer Stella McCartney. It very much marks a break from tradition for McCartney, whose other fragrances have all be a variation on a theme, namely that of her eponymous debut fragrance ‘Stella’. I love Stella, as far as designer fragrances go it is pretty well done and my sister wears it religiously so I have a strong connection to it, but I am very glad that McCartney is branching out into new fragrant territory with L.I.L.Y.

Where Stella was an ode to rose, L.I.L.Y is, as the name suggests, an ode to the lily of the valley. Lily of the valley is a flower which yields no scented oil yet so evocatively represents the smell of the English countryside in spring time. It’s both beautiful to look at, and to smell, and it represents all that is innocent and virtuous about the world. Lily of the valley is simply one of the world’s most precious of joys.

L.I.L.Y is described as an “evocative scent made up of Stella’s most treasured moments” [1]. Its name stems from her father’s nickname for her mother; ‘Linda I Love You’, and the Lily of the Valley used in the fragrance is reminiscent of her wedding bouquet. For L.I.L.Y, McCartney has aimed to create a perfume that is personal to her, rather than Stella McCartney ‘the brand’. In this world of hyper-focus-grouped perfumes, I can’t help but find the personal touch applied to L.I.L.Y utterly refreshing.

A*Men

“There’s nothing that I enjoy more than a trip to Planet Mugler”

It’s no secret that I am pretty much THE Thierry Mugler Fan Boy and there’s nothing that I enjoy more than a trip to Planet Mugler, but would you believe there was a time, many Mugler moons ago, when I really didn’t like the Thierry Mugler perfumes? I don’t think I have ever been more appalled by two perfumes in my entire life than when I tried both Angel and A*Men for the very first time. To call them an ‘assault on the senses’ would be a dramatic understatement. But as you know, tastes change and I kept coming back to them. There was just something alluring about this ‘assault’ that I couldn’t quite put my finger on, and it wasn’t long before I ended up buying my first bottles of Angel and A*men. That’s when my Muglerian-obsession started.

A*Men, or Angel Men as it is often referred to, was Thierry Mugler’s first, and currently the brand’s only, masculine fragrance. Released in 1996, it was created to be a masculine interpretation of the already-quite-masculine Angel, released four years previously. With A*Men, Mugler was inspired by the comic book superheroes of his childhood, and in particular his favourite hero ‘The Silver Surfer’.

Since its release A*Men has become somewhat of a cult fragrance, and has spawned a number of pretty decent flankers including; A*Men Pure Coffee, A*Men Pure Malt, A*Men Pure Havane, A*Men Le Goüt du Parfum and A*Men Pure Shot (to be reviewed tomorrow). Does A*Men deserve cult status? Absolutely! There is nothing else quite like it around, and love it or hate it, you cannot deny just how innovative and unique it is.

RomantinaJuliette Has a Gun is the spunky niche brand from Romano Ricci – great grandson of Nina Ricci. The name is taken from Shakespeare’s most famous heroin and the gun that she brandishes is a metaphor for her perfume, which she uses as her weapon of seduction. Juliette Has a Gun has a kick-ass attitude, she’s a gal with tons of moxie and takes no prisoners.

There are currently 8 perfumes in the line, well 7 if you you decide not to count ‘Not a Perfume’, which I’m not, because it isn’t a perfume and it gets on my nerves. Anyways, Romantina was released last year and is Juliette Has a Gun’s latest perfume. With Romantina, Ricci adds something new to the line – its very first white floral, that at first seems quite out of place amongst the mixed bag of misfit characters that hang around with Juliette and her Gun.

Romantina (I love that name) is described as “an ode to insouciance” [1] and is based on a modern love story. Like the other perfumes in the line, Romantina has a strong character, but rather than being a bad-ass bitch, it exudes a confident innocence that if fallen for, can prove much more deadly. When I received my sample set I immediately reached for Romantina, I am a white floral lover after all, and whilst it may be an ode to insouciance, my feelings for it certainly aren’t indifferent.

Go Coco Go

Coco Chanel on The Warpath

I love Chanel, I mean how can you not, it’s Chanel! I love so many of their perfumes but so far I have found no love for Les Exclusifs de Chanel. This is partly due to the fact that I haven’t spent much time investigating them, but each time I dive in and test them my general impression is that they’re nice and obviously very high quality but they don’t draw me in, and I’m yet to find the one for me.

The somewhat awkwardly named Jersey was released last year and is the latest addition to the Les Exclusifs line and it takes it’s awkward name from the fabric that Chanel “daringly appropriated from menswear by Coco Chanel for women’s fashions.” [1] That may be so, but I can’t get over just how dreadful the name is, it doesn’t befit the style and class that I expect from Chanel, but then again they did name one of the other Les Exclusifs ‘Beige’, so perhaps they don’t have a 100% brilliant track record when it comes to names.

Chanel describes Jersey as being “As light and liberating as the modern fabric for which it was named…An inspired composition, Jersey is evocative of a meadow lush with lavender – an essence previously worn only by men. A tender trail of Vanilla and Musk brings femininity to the forefront, and a rare, sophisticated new scent is born.” [2] I would describe it as ‘a granny lavender on the warpath’.

Fragile

“Perfume is the first garment we wear on our skin.”
Jean Paul Gaultier

Fragile, the Eau de Parfum, was Jean Paul Gaultier’s second feminine fragrance, it was released in 1999 and followed the phenomenally successful Classique. Created by Francis Kurkdjian, Fragile couldn’t be more of a stark contrast to the warm, powdery oriental tones of Classique.

Where Classique is evocative of Gaultier’s loud, abrasive style of couture, Fragile plays on classic French perfumery. There is nothing ‘boudoir’ about it, it is incredibly enigmatic and feels almost unsuitable for everyday wear. Fragile is a perfume of the night.

Like a lot of the other fragrances in the Gone, But Not Forgotten Series, Fragile was a big love for me early on in my perfume journey. It was also my first tuberose, and whilst it may not be the best example of nature’s rawest and most carnal of flowers, it is lovely and it did kick-start my love for the flower.

Rio Carnival

“Refreshing as a cocktail, sexy as a Brazilian dance.” [1]

I was quite late to the L’Artisan Parfumeur party. I remember trying three of their most popular scents (Tea For Two, Patchouli Patch and Voleur de Roses) way back when I first started getting into the world of perfume. I didn’t enjoy them at all and the line wasn’t too easy to find in the UK, so in my ignorance I ignored the line for quite a while. What a mistake that was.

Since the opening of their Covent Garden store I have had the opportunity to revisit the L’Artisan Parfumeur line and this time with much more encouraging results. I now own and love two (Traversée du Bosphore and Vanille Absolument) and I could quite happily add a few more (Al Oudh, Dzing! and L’Eau d’Ambree Extreme) to my collection. Now that I have made friends with the line, a new release is always exciting news and I very much looked forward to trying Batucada.

Batucada is the latest addition to L’Artisan Parfumeur’s ‘Les Voyages Exotiques’ line and “is a celebration of contemporary Brazil in a vibrant, joyful and sensual perfume, inspired by the effervescence and rhythm of Rio – Batucada is the name of a percussive style of samba music” [2]. Created by two perfumers; Karine Vinchon in Grasse and Elisabeth Maier in São Paolo, Batacuda is designed to be a vivacious, sparkling cocktail evocative of the spirit of the streets of Latin America.

Beautiful

“The fragrance of a thousand flowers”

Launched in 1985 and created by Sophia Grojsman, Beautiful is described by Estée Lauder as “the fragrance of a thousand flowers” [1], and it is an exceptional example of a big floral bouquet, something that the Lauder brand seems to specialise in. I would classify Beautiful as a floral chypre, it’s a wonderful blend of heady florals and rich, mossy base notes.

Beautiful has always been marketed as Estée Lauder’s bridal perfume and I can see why, it is completely romantic and there is a young innocence to it that conjures up images of beautiful brides draped in white. Despite it’s obvious bridal connotations, it isn’t exclusively bridal, it is wonderful enough to be kept only for special occasions but also works perfectly well as an everyday perfume. Beautiful is one of those perfumes that would make a good signature scent, not that I’d EVER dream of having one of those, I’m too greedy!

I always find it hard to review the classics, it’s difficult to do them justice whilst attempting to showcase them in a new and interesting way. . That said, it is a perfume that I appreciate from an olfactory perspective, and I truly believe that it it is more than a classic, it is a legend. It it so legendary in fact that it is rumoured that Andy Warhol was buried with a bottle.

Alexander McQueen Couture

Magnetic Elegance

Puredistance is an ultra-luxe and ultra-exclusive niche brand based in Vienna. The brainchild of Jan Ewoud Vos, Puredistance is a brand that offers exclusivity without snobbery or pretence, their perfumes are designed to be “elegant, sophisticated, timeless” [1]. The line currently consists of three perfumes; Puredistance I, Antonia and M. Puredistance I was their first perfume release and was created by Annie Buzantian (originally for herself) in New York, it is described as “understated elegance in its purest form” [2].

I’ve had my sample of Puredistance I (generously given to me by Vanessa of Bonkers About Perfume, thank you Vanessa!) for quite a while now, having tried it many times but I have put off writing a review, simply because I struggled to wrap my head around such an interesting perfume.

I’m sure you’d agree with me when I say that possibly the best part of being a ‘Hardcore Fumehead’ is sampling and trying new fragrances. When I sample new stuff I find that my thoughts tend to fall into one of four categories; it’ll either be love at first sniff, or hate at first sniff, it may even be general apathy at first sniff but sometimes I come across a fragrance that provokes a response of ‘hmm, what is this?’, Puredistance I was one of these fragrances.

The Actress

Rubj The Actress – A talented diva, unconventional in her beauty and full of moxie.

Vero Profumo is the brainchild of Swiss Aromatologist turned Professional Perfumer, Vero Kern. The three Extraits from Vero Profumo are an absolute joy to behold, each one displays a distinct character; Kiki is the cheeky Parisian, Onda is the stoic, yet fragile Matriarch and Rubj is the Actress.

Unusual beauty appears to be a reoccurring theme amongst the three Extraits and none are more beautiful and unusual than Rubj. I see Rubj as an actress, a talented diva, unconventional in her beauty and full of moxie. She is the artist of the three, she appreciates the beauty in all things and whilst she may be hard to handle at times she makes up for it with vivacity and wit.

I think Rubj was always going to be my favourite of the three offerings from this line, I am a sucker for a white floral after all, and Rubj is very different from a lot of the white florals I own, she is much more understated and glamorous. Rubj is proof that amongst a sea of mediocrity within the perfume industry, there are still perfumers and perfumes with the ability to surprise, thrill and move you.

I Am Love

Onda The Matriarch – Strength, femininity, warmth and fragility.

Vero Kern’s perfume line ‘Vero Profumo’ consists of three Extraits and (three Eau de Parfums) called Kiki, Rubj and Onda. Each Extrait is a bold statement of character and displays Vero’s talent for creating olfactive stories that are as compelling as they are beautiful.

Onda is the most compelling of Vero Profumo’s three Extraits, she is the matriarch, strong, soft, caring and vulnerable. There is a distinctly ‘old-school’ vibe to Onda, she is rich and classy and harks back to the beautiful leather chypres of days gone by. Onda has a stoic beauty, she can be fierce and cold and she keeps her emotions to herself, but she loves and cares for those around her.

When I wear Onda I think of Tilda Swinton’s character Emma in the film ‘I Am Love’. She is the central pillar of her family and sacrifices her pleasures for those around her. Emma is strong, but at the same time she is broken and fragile. She gives up her virtuous nature to follow her desires and whilst her actions end in tragedy she displays tremendous strength of character along the way. It’s this strength of character that reminds me of Onda.