
Category Archive: Perfume Reviews

The great thing about luxury brands such as BVLGARI is that, regardless of what they make, whether it be clothing, leather goods, jewellery or fragrance, they truly care about the end product. They want to create a luxury item – a thing of beauty that demonstrates the quality of materials and craftsmanship that makes these brands so luxurious. It’s brands like these that make truly beautiful, accessible fragrances, because they care enough to get it right. They mark art with everything else they do, so their thinking is why not apply that to fragrance as well? BVLGARI is perhaps one of the best examples of this and they dedicate time, care, attention, quality and artistry to all of their fragrances, making for some absolutely beautiful perfumes.
In the Splendida collection, BVLGARI celebrates “the most iconic flowers in the history of perfumery”, namely the iris, the rose and the jasmine. For 2018, BVLGARI is adding to the collection and this time it is the magnolia that gets to take centre stage in the guise of Magnolia Sensuel. Created by perfumer Jacques Cavallier (who has made too many good perfumes to list) who calls the magnolia “an unforgettable note”, Magnolia Sensuel aims to showcase the “supreme beauty” of the flower and by extension, the BVLGARI woman who wears it. Having been a big fan of the Splendida collection (Iris d’Or is heaven, y’all) and a life-time addict of white florals, Magnolia Sensuel definitely caught my attention. But does it live up to my high, BVLGARI-loving expectations? Well, read on and you shall find out!

In the Welsh language “hwyl” is a “stirring feeling of emotional motivation and energy” but it is the solace of Japanese forests that Aēsop cite as inspiration for their latest fragrance that carries this Welsh name. Now, if you don’t know Aēsop you are missing out. They make the most beautiful skincare and body products, fusing together nature and science for a range of treats for the face, body, hands and more! What’s more, all of the Aēsop products smell heavenly, not to mention their actual fragrances which are much better than the offerings from most brands of a similar ilk. In fact, they’re really rather good!
I must admit that the inspirations for Hwyl are somewhat confusing. When I smell the fragrance I can see the Japanese hinoki woods but I can’t reconcile that with the Welsh name, especially when the brand appears to think of isolation and solace, whilst the name suggests enthusiasm and energy. It all seems a little bit muddled, almost as if Aēsop just liked the sound of the name, rather than any of its deeper meanings. That said, Hwyl the fragrance is anything but muddled and it is made entirely in the manner of the brand, which is to say that it is a thoroughly exacting piece of work presented with little fuss.

There’s a simplicity and cleanliness to the Tom Daxon brand that really appeals to me. It feels unfussy and uncomplicated in presentation, with clean, structural lines favoured over anything remotely eye-catching or gimmicky. It’s a brand where the fragrances are allowed to speak for themselves and whilst the presentation may be simple (and elegantly so) the composition of each of the fragrances is anything but. Tom Daxon presents a collection with remarkable range, offering beautiful twists on familiar themes, creating fragrances that really don’t smell like anything else. If you haven’t sniffed anything from Tom Daxon then you absolutely must rectify that fact immediately.
The latest addition to the Tom Daxon collection is Riven Oak, and if you’re in to woods in a big way, then your interest should most definitely be piqued right now. Tom Daxon describes this oak-centric fragrance as “layers of smooth woods” and without giving away too much in advance of this review (because I’d quite like you to read on!), I’d say that’s a pretty spot on description. Riven Oak is no ordinary wood fragrance (see more on wood fragrances here) – it’s a multifaceted essay on the complexity of wood, with an entirely unique signature. Interest still piqued? Good, because it should be.

I have a lot of time for Atelier Cologne. They’re a brand with a very clear direction and whilst they have an absolutely massive range (over 30 fragrances!!), which includes an impressive number of fragrances across many sub-collections, they don’t feel as if they are overdoing it. Whether it’s the glorious never-ending citrus tones of their neo-colognes or the unconventional exoticism of their oriental collection, Atelier Cologne are making beautiful, well-composed fragrances high on the wearability factory. Absolutely nobody can fault them for that!
So we’ve established that Atelier Cologne know how to make perfumes that smell good, but are they actually adding anything new to the world of perfumery? There is so much scent out there and the big question is whether Atelier Cologne are making anything particularly unique. The short answer is ‘yes’ and the perfect example of this is their latest offering, the intriguing, nay, surprising ‘Café Tuberosa‘ – a fragrance that pairs two completely polar opposite materials together: coffee and tuberose. How’s that for new and unique?

The Candy Perfume Boy has afforded me with a huge number of wonderful opportunities and amazing moments over the years, but to date, none have been more awe inspiring than a trip that happened earlier this year. I was invited to attend the launch of an entirely new brand called Anima Vinci in none other than Grasse: the home of perfumery in the South of France. Who could say no to a morning spent picking rosa centifolia in a small field in the centre of Grasse, followed by a trip to Art et Parfum, the home of legendary perfumery Edmond Roudnitska? Not this blogger, that’s for sure!
Anima Vinci was founded by Nathalie Vinciguerra, a Corsican native who has dedicated her career to perfumery, working at Penhaligon’s and L’Artisan Parfumeur as Creative Fragrance Director. During her time with these brands she developed over 40 fragrances, so Nathalie knows perfumery, that much is evident and her fragrance brand celebrates both passion and energy (two things Nathalie has in abundance) through five fragrances that pay homage to key olfactory families. In Latin, Anima means ‘soul’ and Vinci means ‘to conquer’ and if these five fragrances do anything it’s conquer the senses and energise the soul. Anima Vinci is a brand you’re going to want to know about and in this piece I hope to introduce you to the five wonderful fragrances in the collection.

Please indulge me whilst I tell you a little tale that informs you all you need to know about Baccarat Rouge 540 by Maison Francis Kurkdjian. I was sit in the lobby of the Soho Hotel the other day, having just attended an evening with Perfumer Christine Nagel hosted by the Fragrance Foundation. It had been a long day and I desperately needed to charge my phone (for instagram purpose, obviously). As I sat there, minding by own little fragrant business, I watched industry bods trickle past me on their way out. After about ten minutes, two journalists walked past and their conversation went something along the lines of:
“You’re wearing Baccarat Rouge by Kurkdjian, aren’t you?”
“No I’m not.”
“Yes, you are. I can smell it.”
“I’m not. I think I’d know.”
“I can smell it!”
Guess who was rocking the Baccarat Rouge? Oh yeah, that’s right, this bad candy boy right here, that’s who! I fessed up, don’t you worry. But this little tale just goes to show how distinct and unique a signature the fragrance has. In fact, I don’t think I said this when I reviewed Baccarat Rouge 540 last year, but I think it is easily the cleverest perfume composition of the last five years. For a short formula it does a lot, evoking white and red hot crystal with novel accords that feel entirely new. It’s a technical marvel but it’s also a rather unrestrained essay in excess, from a perfumer who usually brings us spacious, chic beauty with a steady hand. I’ll stop beating around the bush and just come out and say that Baccarat Rouge 540 is a god damn masterpiece, and now it comes in an even more lush and luxurious Extrait de Parfum. Colour me excited!


