Gabrielle is the first feminine pillar fragrance from CHANEL since Chance in 2002. That’s a 15 year gap, which is somewhat unprecedented in an industry that is all about churn, churn, and more churn. But thankfully, CHANEL is a house that takes their time when it comes to fragrance. Of course, since 2002 CHANEL has launched fragrances, releasing a number of flankers of their existing perfumes, not to mention the launch of their Les Exclusifs collection as well. So Gabrielle isn’t the first new fragrance from CHANEL in 15 years, but it is the first entirely new pillar for women.
You may have guessed from the name, that Gabrielle takes inspiration from the brand’s founder Gabrielle ‘Coco’ Chanel. At CHANEL all roads lead back to Coco and a number of their fragrances have historically born the name of the founder (Coco, Coco Mademoiselle and Coco Noir), whilst others are named for dates that were important to her (Nº19 and Nº22), so Gabrielle is very much in this same vein. But for Gabrielle it is the rebellious and passionate spirit of Gabrielle Chanel that is celebrated, not just her name.
“I have chosen the person I want to be and am” said Gabrielle Chanel and Gabrielle the perfume, which has been composed by the brand’s in-house perfumer Olivier Polge, is described as being as “majestic, courageous, valiant, bold and passionately feminine” as Chanel herself. The fragrance is a floral, a “dream flower, an explosive corolla, a whirlwind of petals”, created to encapsulate the spirit of the founder. So how does this new addition to the CHANEL collection measure up to the brand’s other classics and was it worth the 15 year wait? There’s only one way to find out – let’s sniff!
When the opening page of an fragrant magazine is a short essay on the fact that perfume has no gender I know for a fact that I’m going to be fully on board. That’s exactly how Issue 3 of Nez (‘Nose’) starts and it very much proceeds in as positive a vein. I first encountered the new olfactory magazine in the gift shop at the Somerset House Perfume Exhibition earlier this summer and I was initially struck by its presentation, which can only be described as absolutely gorgeous in every way.
Published twice per year, Nez aims to explore the world of fragrance around us and provides a host of articles about perfume and other scent-related topics. I was kindly sent a copy of Issue 3 (the spring/summer issue) to read and I’ve included it as this week’s Candy Crush because I was really struck by just how interesting, unique and extensive its content was. Did I also mention that the presentation is absolutely drop dead flipping gorgeous?
The volume of the output from the house of GUERLAIN is staggering. Last year they launched 15 fragrances and for 2017 they have launched 11 so far, which includes their blockbuster new signature fragrance Mon Guerlain. It’s easy to see why they are launching so many scents – not only do they wish to expand and make more of a name for themselves, but GUERLAIN have also amassed quite the collection of collections, each of which cries out for regular new addition. Where would we be without a new Aqua Allegoria or L’Art et Matiere fragrance each year? And what would La Petite Robe Noire do if she didn’t have a new dress for the season? Whilst not every single one of these fragrances can be a GUERLAIN masterpiece, some do strike gold, which brings me nicely on to today’s subject – something new created by GUERLAIN perfumer Delphine Jelk under the creative direction of GUERLAIN chief nose, Thierry Wasser.
For their latest fragrance, Lui, GUERLAIN are taking cues from the past. The name and bottle may look familiar to you and that’s because they pay homage to a GUERLAIN classic (1929’s Liù) with the feminine name and iconic tea caddy bottle of the original subverted into something more modern. Lui is billed as a fragrance that is “not entirely feminine, nor truly masculine”. GUERLAIN call it “the perfume for a new gender order” and describes this new unisex scent as having an “ambiguous fragrance trail” that is “based on benzoin”. Let’s be real, the idea of unisex perfumery is nothing knew, nor is it particularly unusual in this day and age, especially since the rise of niche has really blown the doors open on the idea that a perfume can be worn by whomever fancies it. But heck, it may not be a new idea but I’m always here to embrace the lack of gendering in a perfume. So let’s put Lui to the sniff test.
I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.
There are many ways to wear perfume that sit outside the conventional spraying and dabbing of alcohol-based scent. For years one has been able to splash on an alcohol-free aftershave or even rub on a solid perfume. There are even shower gels and body lotions that one can use to extend and intensify a fragrance. So brands are always trying to find new and exciting ways to wear scent and cult Swedish niche brand Byredo may just have come up with one of the coolest, which earns them the honour of being this week’s Candy Crush!
Powder perfumes are nothing new, but they are out of fashion. Historically, many brands offered scented talcum powders or makeup powders that could be puffed on with reckless abandon, but these products sort of fell out of fashion post the drama of the ’80s. Byredo however, has decided that powder perfumes need a revival and they are bringing this method of perfuming oneself into the latest century in an innovative way with their Kabuki Perfume. Fusing the idea of makeup brushes and contemporary perfume, these perfumed brushes allow one to apply a soft powder scent in a more subtle way. Colour me intrigued!
That’s a pretty odd question, right? How queer is your scent? I mean, we’re all just out there trying to decipher the odour profile of a scent and what the heck it smells like, not to mention whether we like it or not, or whether it has enough longevity and sillage to get us through the day, right? Let alone trying to work out how queer it is for Pete’s sake! What does that even mean, anyway? How can a scent be queer? Is that even a thing? This is a question I’ve been asking myself a lot recently. Ever since i shot some queer-inspired photos for my review of Frederic Malle’s Superstitious, in fact.
Being a member of the LGBTQIA community (yes, we like our letters because it’s important to be inclusive) I have always felt that one of the key drivers for true acceptance is representation. Whether people are accepting of the community or not, it exists and queer people have the right to be represented in all mediums, whether that be in movies, music, art, or even perfume. This is something I want to explore in this little think piece, but it’s important to note though, that I am one person and not representative of the entire LGBT+ community. I am a white, cis-gendered gay male and I can only speak for me, and the community is so much more broader than any one person. So I hope we can share our varied opinions of the subject of queerness in scent, because it’s an important topic.
So what is a queer fragrance? After all, one could argue that if a perfume can’t have a gender, can it really have a sexuality? Well, to me, a queer fragrance isn’t about making a fragrance that is gay or trans, it’s about any scent that has a concept inspired by LGBT+ culture. It could be as simple as a fragrance inspired by a queer icon, or maybe one that celebrates queer art. It’s about telling the rich tapestry of stories within the history and culture of the LGBT+ community, which leads me nicely onto the subject of perfume and story telling.
The first thing one sees when entering Perfume: A Sensory Journey Through Contemporary Scent, the brand new and very exciting exhibition held at Somerset House, London, is a list of words that describe a variety of odours. These disembodied smells represent the ethos of the exhibition, which is to remove perfume from the commercial setting and allow it to be experienced as something more immersive than one would find on the department store shelves, despite the fact that the scents themselves can be found in such a place. This is perfume as an experience, rather than a consumable product. It shows that it can be something more than just a pretty smell to make a person smell good.
Ever wondered what an aroma chemical is, where it comes from and why the heck it’s used? This is the episode for you! Thomas and Nick talk about aroma chemicals (often called ‘synthetics’) and share some of their favourites, both in and out of compositions. Get your safety googles on, folks, it’s going to be a big ole sciencey ride.
It was as I was setting a bottle of perfume in lime jelly last week in preparation for blog photography that I realised that I may just be a little bit mad. Creative, yes, but also a bit bonkers. Over the last year or so I’ve made a real effort to ensure that any photos that appear on The Candy Perfume Boy are ones I’ve taken rather than marketing shots. You might be wondering why this is, especially as it’s a real effort and it does lead to strange occurrences, such as when I stained my stark white dining table green in my lime jelly endeavours (whoops!). The answer for me is two fold: firstly, I’ve always loved photography but have only recently found a knack for actually taking photos myself (it’s now a thoroughly enjoyable activity for me); and secondly, there is something really fascinating about trying to translate an odour into something visual.
Perfume is the most vivid of the arts, yet it’s the hardest to describe and visualise. With The Candy Perfume Boy it has always been my aim to make the art of olfaction more accessible, explaining and now presenting fragrance in an easy to understand way. This is why I’ve dived so deeply into the world of photography because it can instantly show the spirt or odour of a fragrance just in one image. Translating these scents into a photo is a really fascinating undertaking. It’s fun to be literal, creating tableau’s of a fragrance’s key materials or to put together something entirely more abstract, using art, craft materials, lighting and the natural elements to make something beautiful.