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I love Prada. I think their fragrance output is one of the most consistent, both in terms of quality and when it comes to projecting a strong house identity. You can smell a Prada fragrance and know that it’s a Prada, and this comes down to two key elements; Daniela Andrier as the unofficial house perfumer (who has created the entirety of the collection); and the key ingredient of orris. Combined, these two elements make a Prada fragrance by crafting a house signature that is distinct, luxurious and beautiful. Whatever they do, whether that be a classic like Infusion d’Iris or a contemporary like Candy, Prada never compromises its signature, nor its quality.

Speaking of signatures, Prada launched their flagship fragrances La Femme & L’Homme Prada in 2016. They have since become staples of the brand, epitomising the Prada woman and man. After receiving the intense treatment last year, La Femme & L’Homme are now subject to the ‘l’eau’ treatment, resulting in two fragrances that take a lighter approach. We have one which is a golden, sparkling floral and another that stretches iris powder into something fresh and cool. Both smell absolutely great and show just how versatile that inimitable Prada signature is.

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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

Les Senteurs is a landmark. It’s not just a perfume boutique, it’s THE perfume boutique. For perfume lovers it’s not just a destination for the best niche brands out there, it’s an institution of the perfume world. The selection of perfumes at Les Senteurs is finely curated and since the boutique opened its doors in 1984 (they’ve been around longer than I’ve been alive!) they’ve been responsible for many ‘firsts’, being the first boutique to stock a number of brands in the UK, such as Editions de Parfums Frederic Malle. So Les Senteurs is an important pin on London’s perfume map, but it’s also a joyful experience – a tranquil haven where one can browse beautiful scents in peace with expert guidance.

You’re probably wondering why I’m just now, crushing on a perfume boutique that has been in existence since 1984 and it’s true, my crush on Les Senteurs has been holding strong since my very first visit 10 or so years ago. But I crush especially hard today because Les Senteurs has just had a bit of a facelift and I have to say, for 34 years old, Les Senteurs is looking damn fine. The Seymour Place boutique has now closed, which leaves the original store in Elizabeth Street as the flagship, in which the flag for niche fragrance is flown gracefully and proudly.

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Happy Valentine’s Day! What better way to celebrate than with a review of a perfume housed within a bottle shaped like a pink heart, eh?

I’ll be perfectly honest and say that when I first became aware of the Australian niche brand Map of the Heart a few years back, I didn’t feel particularly enthused. Here’s just another gimmicky niche brand, I thought – all bottle and no substance. But as we all know, one should not be so judgemental when it comes to perfume because there is always the potential to be surprised! Anyway, Map of the Heart is based on the premise that our hearts are the centre of all we are – as the brand says “our heart is everything pure, good and evil. It aches, it desires, it is who we are.” Map of the Heart is a journey exploration of humankind through the medium olfaction, with six fragrances to date, each one representing a different aspect of humanity (freedom, valour, passion, peace, darkness etc.). Each fragrance is housed within a bottle that takes the anatomical form of the human heart – a flacon designed by the legendary bottle designer Pierre Dinard, no less – the man behind the vessels for Opium, Obsession, Cheap & Chic, and Rive Gauche!

Map of the Heart’s latest fragrances is Pink Heart v.6 and it represents the heart of ecstasy. The brand describes it as “a scent of the imagination and is at once hallucinogenic and hypnotic”. Pink Heart centres on the note of narcissus, presenting an experience that is “narcotic” and “hyper-real”. Having sniffed all of the scents in the collection, Pink Heart strikes me as the boldest and most vivid, but also the most fun. It’s an opulent, excessive fragrance that takes a note so usually associated with glamour and darkness, and spray paints it in the cutest shade of baby pink. So without further ado, lets get to the heart of the matter (bad pun – sorry) and give Pink Heart a big old sniff.

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I don’t usually make a big thing of Valentine’s Day. In fact, you’d probably be hard-pressed to find much Valentine’s Day-related content here on this blog! There’s no particular reason for this, I guess I’m just for celebrating and sharing the love every single day, not just once per year. But Valentine’s Day is a good opportunity just to send a little bit of a reminder to someone, to let them know that you love them. We all get bogged down in the humdrum normativity of everyday life and we sometimes forget to take a moment to make our special person feel, well, special. So Valentine’s Day is here for that: to let someone know that you love them, and that can only be a good thing.

What better way can there be to say ‘I love you’ than with the gift of fragrance?  None, I tell you. None! Fragrance is such a generous gift. It’s thoughtful, luxurious and incredibly personal. Of course, you could always just get someone their favourite fragrance to top them up but isn’t that a little bit boring? Isn’t Valentine’s Day for being a little bit adventurous and treating your loved one to something new? Something freshly launched? I certainly think so! With that in mind I’ve put together a very quick gift guide (because it’s not long until 14 Feb now, let’s face it) of three fragrances you may want to consider for your loved ones, whether they be a guy, a gal or not fussy about gender labels on their fragrances. So read on for some scented Valentine’s Day gift inspiration!

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In the somewhat limited lexicon of perfume description, one relies quite heavily on the concept of character when attempting to translate odour into words. I’ll often find myself personifying a fragrance, bringing in characters from popular culture to best describe the spirit of a scent. Heck, I’ve even done it the other way round and have paired scents with famous characters. Perfume can convey the attitude, emotion and style of a character – characters that resonate with us and allow us to identify with a perfume. These character-filled scents are the ones that lead us to spritz something on and declare it “just so me”.

St Giles is an exciting new brand that understands the character of perfume. So much so, in fact, that their debut collection consists of five personalities in olfactory form. From the mind of Michael Donovan, a luxury PR legend, St Giles brings us The Tycoon, The Actress, The Mechanic, The Stylist, and the subject of today’s review: The Writer. These five fragrances were created to “stimulate and amplify the many different aspects of our character” celebrating “the parts that make us who we are, fusing the reality and the fantasy”. They are five characters one wants to get to know – each translated into perfume form by the incomparable Bertrand Duchaufour – and whilst they are all beautiful, The Writer is the standout. So let’s sniff.

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The great thing about luxury brands such as BVLGARI is that, regardless of what they make, whether it be clothing, leather goods, jewellery or fragrance, they truly care about the end product. They want to create a luxury item – a thing of beauty that demonstrates the quality of materials and craftsmanship that makes these brands so luxurious. It’s brands like these that make truly beautiful, accessible fragrances, because they care enough to get it right. They mark art with everything else they do, so their thinking is why not apply that to fragrance as well? BVLGARI is perhaps one of the best examples of this and they dedicate time, care, attention, quality and artistry to all of their fragrances, making for some absolutely beautiful perfumes.

In the Splendida collection, BVLGARI celebrates “the most iconic flowers in the history of perfumery”, namely the iris, the rose and the jasmine. For 2018, BVLGARI is adding to the collection and this time it is the magnolia that gets to take centre stage in the guise of Magnolia Sensuel. Created by perfumer Jacques Cavallier (who has made too many good perfumes to list) who calls the magnolia “an unforgettable note”, Magnolia Sensuel aims to showcase the “supreme beauty” of the flower and by extension, the BVLGARI woman who wears it. Having been a big fan of the Splendida collection (Iris d’Or is heaven, y’all) and a life-time addict of white florals, Magnolia Sensuel definitely caught my attention. But does it live up to my high, BVLGARI-loving expectations? Well, read on and you shall find out!

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Speed Sniffs is a way to bring you ‘to-the-point’ fragrance reviews that are quick and easy to digest. They are perfume reviews without the faff.

I am not a massive fan of amber fragrances. There’s something pleasing about the classic blend of benzoin, labdanum and vanilla, absolutely, but I often find that, because it’s such a distinct accord, amber fragrances seem to cover very similar ground. So you own one and there’s little need to own more – you just need to pick out the one for you. I’m also not too keen on leather either, because it tends to dominate a perfume. Now, you’re probably wondering why I’m telling you all of this so I shall enlighten you: today I am writing about a amber/leather fragrance that I really love.

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There’s an ongoing debate as to whether perfume is an art. I for one, know which side of the debate I come down on and I very much believe that yes, perfume is an art form – after all, it can evoke emotion, illicit memories and tell stories in the exact same way sculpture, photography, film and many other types of art can. But does that mean that every perfume is art? Hell no! Perfume is first and foremost a commercial enterprise, in which many brands create things that are new, exciting and beautiful, but also where many others create replicants that are simply made to sell, so it’s a mixed bag and a more in-depth conversation than this one paragraph allows for.

Anyway, I talk about perfume and art because the fragrance I’m reviewing today is created by an artist named Paul Schütze, whose work spans photography, sound and now, perfume. Schütze’s latest duo of fragrances (Cuadra and Villa M – his fourth and fifth fragrances) take inspiration from two famous buildings, weaving architecture and olfaction together in a bold way. Today’s subject, the bright-pink-bottled Cuadra, is inspired by Mexican architect Luis Barragan’s “brilliantly hued modern masterpiece” Cuadra San Cristobal – a ranch situated amongst reflective pools and fountains. I tell you now, it makes for one heck of a fragrance!