“Here we are today, lamenting a long lost comic book hero who was my favourite fragrant superhero – B*Men.”
In the Thierry Mugler universe there used to be two superheroes who defended us perfume-loving civilians against the banality and lack of quality & creativity within the perfume industry. These superheroes were; A*men, whose superpower was the ability to shock and stun any villain with his audacious blend of lavender, mint, cocoa, coffee, patchouli & tar and B*Men, whose superpower was the ability to leave villains in awe of his intriguing, addictive odour.
Unfortunately one of these superheroes was defeated by his arch enemy ‘General Perfume-Consumer’, who knew that the hero’s kryptonite was to ignore him, and with that knowledge the evil villain made it their mission to destroy our beloved hero. So, here we are today, lamenting a long lost comic book hero who was my favourite fragrant superman – B*Men.
B*Men was released in 2004 and followed A*Men (or Angel Men as it sometimes known) as the second superhero themed masculine fragrance from the world-renowned couturier, and un-confirmed extra terrestrial – Thierry Mugler. Whilst it wasn’t presented as a flanker to A*Men, B*Men does showcase Mugler’s gourmand signature and can be seen as a lighter, less extreme version which would appeal to those who like their fragrances slightly less ‘over the top’.










