Amour for Oud
Oh for the Love of Oud

One could quite easily look at Amouroud, a new niche brand that celebrates oud, perfumery’s note du jour, and feel a little bit skeptical. One might even be inspired to exclaim “oh for the love of oud” in a loud, exasperated tone. But that would be a bit OTT, admittedly. Just ask yourself this question, how many niche houuses out there are offering exclusive oud fragrances, not to mention exclusive oud fragrances in black and gold bottles? Well the answer is many, but Amouroud isn’t just another cynical brand trying to make a quick buck, they are in fact, passionate about perfume.

Amouroud comes from The Perfumer’s Workshop, who have been creating perfume since the 1970s and are most famous for their Tea Rose fragrance. They launch this month in Harrods with an initial collection of six fragrances, each of which showcases or contains oud. Speaking of oud, my good friends Nick and Pia made a valid point in a recent episode of their Vlog Love to Smell (subscribe, goddamit), when they said that oud is now its very own olfactive family, in the way that orientals and chypres are, rather than just an ongoing trend. Anyway, I digress. Amouroud are not the brand that one may think they are and what they have done is really quite intriguing.

I’ll do a bit of a topsy-turvy review here and provide my overall verdict of the collection before I do a scent-by-scent rundown. Amouroud is a very nicely pieced together brand. One can see that years of experience have been poured into each and every single detail. The bottles are heavy and luxurious, the box has a metal plaque appliquéd onto it and the fragrances themselves are well thought out, and exciting. But the best thing about Amouroud is the price. Where other brands think that £300+ is acceptable for any old scent in a blingy bottle, this one is content with marketing 100ml of interesting and enjoyable Eau de Parfum for £145. That’s practically free in this post-niche day and age! One other nice touch is the fact that the brand will give you a generous spray sample of your second favourite scent in the collection, alongside your purchase. How nice is that?

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Fragrant Reviews: June 2016

As you may know, Nick Gilbert, my scented partner in crime and I run a perfumed Twitter project called ‘@Fragrantreviews’, in which we review fragrances in 140 characters or less. Well, if you didn’t you do now and you’re in luck because it’s that time of the month where we round up all of the reviews from the last 30 days. Without further ado, I bring you all of our reviews posted in June 2016! They range from the sublime to the disappointing, and all that’s in between!

To follow us on Twitter just click here.

The New Boy in Town
The New Boy in Town

If last year’s Misia was anything to go by, perfumer Olivier Polge is definitely finding his feet at CHANEL, having taken over the position of perfumer-in-residence from his father, Jacques Polge, the man behind the likes of Antaeus, Coco, Coco Mademoiselle, Égoïste – need I go on? Big boots to fill, most certainly, but M. Polge Jnr certainly has a fair few hits under his own belt, scents such as Dior Homme, which, lets face it is already a modern classic, so perhaps those shoes aren’t quite so big after all?

For his second outing in CHANEL’s niche line, ‘Les Exclusifs’, Olivier Polge pays homage to Arthur Capel, Gabrielle Chanel’s patron and lover. ‘Boy’, as he was called, lends his name to the fragrance, which is a feminine take on the typically masculine fougère inspired by Chanel’s clothing, couture that borrowed heavily from the codes of menswear and tailoring. BOY the fragrance has been created to capture Capel’s “irresistible elegance” and “virile strength” and is a gender-bending scent that borrows from the olfactory codes of men and women. As CHANEL describe it, BOY is the “mark of a man on the skin of a woman”.

Mon Exclusif - Your Perfume to Name
Mon Exclusif – Your Perfume to Name

There is an ever-growing trend within perfumery for intense sweetness. I’m not talking about your everyday gourmands, because those have been around forever, I’m referring to scents that offer up pure, unrefined sugar by the ton, not say, the likes of MUGLER’s Angel which inspired the gourmand trend, but ultimately was an essay in tension between sugar and patchouli. In the mainstream, it all started in 2004 with Viktor & Rolf’s Flowerbomb, a nuclear candy floss scent that contains as much ethyl maltol as is possible to shoehorn into a bottle, presenting sugar toasted at the edges without any dark contrasts to temper it. Ever since, fragrance houses have been stumbling over themselves to see who can make the sweetest, most obnoxious fragrance, well that was until Lancôme came along with La Vie est Belle – officially the world’s most tooth-achingly sweet, toasted candy floss scent. It’s also an international best seller – go figure.

Now, I mention all of this not to moan, but instead to say that despite this ever popular trend, a house is yet to make a deliciously sweet overdose of a scent that doesn’t cause olfactory diabetes with one sniff. Well, that is until GUERLAIN threw their hat into the ring with Mon Exclusif, which turns out to be a decadent little treat that knows exactly when to say ‘no more for me, thank you’. Of course, we shouldn’t be surprised that GUERLAIN have been the brand to hit the nail on the head here, they are, after all half-perfumer and half-perume-patissiere, churning out some of the world’s most delicious morsels in fragrant form. So it’s no surprise then, that Mon Exclusif is a delightful bon bon that has depth and contrast to its sugar overload.

GUERLAIN launched Mon Exclusif in 2015. Created by Thierry Wasser, GUERLAIN’s in-house perfumer, the novel aspect of the fragrance is that it technically comes with no name, allowing the wearer to select their own title by placing the sticky silver letters on the bottle, which itself is a reinterpretation of the house’s famous Coque d’Or bow flacon. “Because your relationship with your fragrance is very intimate” GUERLAIN says, “it’s up to you to name this partner by your side”. So Mon Exclusif can be whatever one wants it to be: Jack, Tyler or Pierre. The choices are infinite and for many reasons, which I’m sure you’ll be able to guess, I decided to call mine ‘CANDY’.

Code Profumo
Code Profumo

I wasn’t prepared to like Armani’s new Profumo version of their flagship masculine, ‘Code’, but perfume often has a way of surprising noses that are stuck in their ways. Profumo won’t set the world on fire for originality but I admire how it presents a smart take on the oriental genre, fusing fougère notes of lavender and star anise with the warmth of vanilla and leather. It’s Code gone ‘full tuxedo’ and the modern men of today could do a lot worse with their fragrance choice! Check out my full review for Escentual by clicking here.

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The Super-Smart, Super-Suave and Sartorially Elegant Neroli Portofino Forte

TOM FORD has certainly explored the world of his bestselling cologne, Neroli Portofino with undeniable fervour. The range consists of a dazzling array of interpretations, ranging from the original Eau de Parfum to last year’s honeyed Fleur de Portofino, and all that’s in between. This year, TOM FORD is sandwiching the original between two exciting new concentrations, with the lighter Neroli Portofino Acqua to its left and the intense Neroli Portofino Forte on its right. Both take the bold neroli-musk accord of the original and present it as something either more accessible or luxurious, but always interesting.

A week or so ago we took a look at the Acqua, the lighter, less spendy and more accessible take on NP and this week we are throwing caution completely to the wind with Neroli Portofino Forte, which is pretty much the opposite of Acqua in every respect, being stronger, more expensive and less widely distributed. So, how does a more intense take on TOM FORD’s neo-classic cologne fair in the sniff test? Well, there’s only one way to find out: read on.

Neroli Portofino Forte is a bold, exhilarating intensification of the Neroli Portofino Experience. The classic scent is rarified with rich, sublime depth as the amplified concentration of its floral core is lavishly heightened to utmost opulence. With the bold and impassioned introduction of coastal Italian woods and smooth leather in its composition, Neroli Portofino Forte marks an exquisite monument in the Neroli Portofino collection.

– TOM FORD

 

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L’Homme Idéal Eau de Parfum

I was a big fan of Guerlain’s L’Homme Idéal when in launched in 2014, mainly because it was a cheekily masculine interpretation of the effervescent cherry accord that made La Petite Robe Noire so popular, albeit with a woody 80s vibe. I was even quite fond of 2015’s L’Homme Idéal Cologne which was all grapefruit and almond in a molecular cocktail that was wonderfully zingy. This year we are treated to L’Homme Idéal Eau de Parfum, which I’d describe as being a little bit more refined, suave and addictive than the original. Oh, and it has the vanilla dry down to end all vanilla dry downs too. Check out my Escentual review here.

Neroli Portofino Acqua
Neroli Portfino Acqua – A Tropical Sensation

TOM FORD’s Neroli Portofino is pretty much legend at this point. Arriving as part of the initial crop of Private Blends in 2007, it has since been repackaged (in a glorious azure blue bottle, I must add) and has spawned its very own line of body products and flankers, scents such as; Costa Azzura, Mandarino di Amalfi and Fleur de Portofino. Neroli Portofino’s success is easy to understand – it is one of the best, if not the best neroli cologne on the market and it does what many fragrances of this ilk fail to do: it presents luxurious, globetrotting cologne nuances in a highly present and long lasting format, all with TOM FORD’s inimitable signature. What’s not to love?

This summer, MR FORD is expanding the Neroli Portofino lineup to include two additional fragrances. The first is Neroli Portofino Acqua, a lighter, more affordable and more widely distributed the fragrance that could be considered as the ‘Eau de Toilette’ version of the scent that we shall be putting to the test today. The second is Neroli Portofino Forte, which is the inverse of Acqua, serving as a more intense, exclusive and expensive take on TOM FORD’s standard bearer cologne, but we’ll get to that later in the week. The brand describes Neroli Portofino Acqua as follows:

“Vibrant. Sparkling. Transportive. Neroli Portofino Acqua is an invitation into the seductive atmosphere of the Italian Riviera from a new perspective afloat in the coastline’s idyllic azure waters, with endless skies overhead and steep, verdant hillsides just within view. A fresher expression of Neroli Portofino’s clear and sparkling facets, it is an irresistibly light way to wear the fragrance’s citrus-and-amber signature.”

– TOM FORD

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The Rare Teas Collection by Jo Malone London

As I sit and write this review I am sipping on a hot cup of Earl Grey. Why? Well, for a start I am British so it comes with the territory and secondly, I also like a brew when writing to help get those creative juices flowing, but the main reason is because we are hear to talk about tea, tea and more tea! So in keeping with our subject matter I am drinking my favourite beverage. It’s a hard life, isn’t it?

Jo Malone London also seems to be inspired by the world of tea because they’ve recently launched the ‘Rare Teas Collection’ – a series of fragrances that infuse “straight from the leaf into refined fragrances” teas that are “too precious to drink”. This is a different collection for Jo Malone London because, for the first time, it sees the fragrances packaged in an entirely new bottle, specifically a whopping 175ml column topped by a sumptuous round pebble. The teas this collection celebrates are “revered” and “refined”, and their presentation is most certainly in keeping with these themes.

Oolong Tea, the fragrance I was sent to review, focuses on a fermented version of the tea called ‘Fu Lian Oolong’ sourced just outside of Shanghai, China. Created by perfumer Serge Majoullier (the nose responsible for the entire collection), Oolong Tea is described as a “woody interpretation of tea, with a smoky inflection”, positioning the fragrances as something warmer, richer and a little bit darker than the usually ethereal and green takes on the note one is so used to seeing in modern perfumer. Colour me intrigued as I take another sip of Earl Grey.