Niche brand Juliette Has a Gun seems to be spoiling us with a bevy of launches this summer. We get not one, but two pillar fragrances from the house and style-wise these launches play to two completely different styles, with both opting to defy conventions in different ways. That said, they both sit comfortably into Juliette’s ever-growing oeuvre, which is a distinct mix of the oriental and strong, and the musky with intent. They make for an interesting mix, that’s for sure.
First up we have Gentlewoman, a fragrance inspired by a traditional eau de cologne but given a feminine twist. Of Gentlewoman, brand creator Romano Ricci said he wanted to “give women a dash of dandy”, creating a ‘gentlewoman’s code’ outlining a “citrus woody musky” fragrance that according to the brand, possesses, amongst other things, dandyism, impertinence, audacity, look and freedom. The result is a modern eau de cologne that strips away the gender barriers, favouring androgyny over tired notions of what is appropriate for men, women and anyone that identifies as in-between.
We also have Another Oud. That’s to say that the name of the fragrance is in fact, ‘Another Oud’, not that the launch is another oud fragrance, which it is, actually – an oud, that is. To clarify, this is another oud fragrance cheekily entitled ‘Another Oud’, which is all a bit of a riot if you ask me. Juliette Has a Gun say that this is actually “just the opposite” of a traditional oud fragrance and is, “Version 2.0.” as they quite nifty describe it. You’ve got to give credit to a house that says what we’re all thinking and does so deliberately in order to inspire curiosity. What’s more, this particular oud is actually rather sniff-worthy, and not just because of the name.