
If I was forced to pick my favourite fragrance genre, I would be able to answer with “floral” without a moment’s hesitation. My love for all things fragrant and flowery knows no end and I find myself drawn to a wide range of flower based fancies, ranging from supreme aldehydic floral bouquets to soliflores, and all that is in between. So yes, I love it when flowers and perfume come together, but I especially adore the heady tones of white floral perfumes based on the notes of; jasmine, tuberose or orange blossom.
Not all florals are symphonic beauties however, and it is often tricky to strike the right balance between something that is evocative of nature and something that is more abstract. Many attempts at capturing the hypnotic melody of flowers end up being too thin, due in part to the perfumers not being given enough money to work with, or in many cases they can fall into the trap of simply being ‘too much’ – one wants to revel in these flowers, not be devoured by them. Some however, get this balance absolutely right and this leads me quite nicely on to today’s subject: California Rêverie by Van Cleef & Arpels.
Created by perfumer Antoine Maisondieu (the man responsible for Etat Libre d’Orange’s Jasmin et Cigarette and Comme des Garçons Stephen Jones etc.), California Rêverie is the latest addition to Van Cleef & Arpels’ Collection Extraordinaire – a collection that follows one rule, and one rule only – the rule of “excellence”. Taking inspiration from the brand’s jewellery collection of the same name (a sample of which can be seen above), this fragrance picks the note of jasmine to evoke Californian landscapes. California Rêverie is described by Van Cleef & Arpels as a “dizzying state of sensuality” that allows one to “drift off on a dreamlike voyage to the heart of Californian nature”. That all sounds rather good, doesn’t it?









