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I don’t usually make a big thing of Valentine’s Day. In fact, you’d probably be hard-pressed to find much Valentine’s Day-related content here on this blog! There’s no particular reason for this, I guess I’m just for celebrating and sharing the love every single day, not just once per year. But Valentine’s Day is a good opportunity just to send a little bit of a reminder to someone, to let them know that you love them. We all get bogged down in the humdrum normativity of everyday life and we sometimes forget to take a moment to make our special person feel, well, special. So Valentine’s Day is here for that: to let someone know that you love them, and that can only be a good thing.

What better way can there be to say ‘I love you’ than with the gift of fragrance?  None, I tell you. None! Fragrance is such a generous gift. It’s thoughtful, luxurious and incredibly personal. Of course, you could always just get someone their favourite fragrance to top them up but isn’t that a little bit boring? Isn’t Valentine’s Day for being a little bit adventurous and treating your loved one to something new? Something freshly launched? I certainly think so! With that in mind I’ve put together a very quick gift guide (because it’s not long until 14 Feb now, let’s face it) of three fragrances you may want to consider for your loved ones, whether they be a guy, a gal or not fussy about gender labels on their fragrances. So read on for some scented Valentine’s Day gift inspiration!

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In the somewhat limited lexicon of perfume description, one relies quite heavily on the concept of character when attempting to translate odour into words. I’ll often find myself personifying a fragrance, bringing in characters from popular culture to best describe the spirit of a scent. Heck, I’ve even done it the other way round and have paired scents with famous characters. Perfume can convey the attitude, emotion and style of a character – characters that resonate with us and allow us to identify with a perfume. These character-filled scents are the ones that lead us to spritz something on and declare it “just so me”.

St Giles is an exciting new brand that understands the character of perfume. So much so, in fact, that their debut collection consists of five personalities in olfactory form. From the mind of Michael Donovan, a luxury PR legend, St Giles brings us The Tycoon, The Actress, The Mechanic, The Stylist, and the subject of today’s review: The Writer. These five fragrances were created to “stimulate and amplify the many different aspects of our character” celebrating “the parts that make us who we are, fusing the reality and the fantasy”. They are five characters one wants to get to know – each translated into perfume form by the incomparable Bertrand Duchaufour – and whilst they are all beautiful, The Writer is the standout. So let’s sniff.

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The great thing about luxury brands such as BVLGARI is that, regardless of what they make, whether it be clothing, leather goods, jewellery or fragrance, they truly care about the end product. They want to create a luxury item – a thing of beauty that demonstrates the quality of materials and craftsmanship that makes these brands so luxurious. It’s brands like these that make truly beautiful, accessible fragrances, because they care enough to get it right. They mark art with everything else they do, so their thinking is why not apply that to fragrance as well? BVLGARI is perhaps one of the best examples of this and they dedicate time, care, attention, quality and artistry to all of their fragrances, making for some absolutely beautiful perfumes.

In the Splendida collection, BVLGARI celebrates “the most iconic flowers in the history of perfumery”, namely the iris, the rose and the jasmine. For 2018, BVLGARI is adding to the collection and this time it is the magnolia that gets to take centre stage in the guise of Magnolia Sensuel. Created by perfumer Jacques Cavallier (who has made too many good perfumes to list) who calls the magnolia “an unforgettable note”, Magnolia Sensuel aims to showcase the “supreme beauty” of the flower and by extension, the BVLGARI woman who wears it. Having been a big fan of the Splendida collection (Iris d’Or is heaven, y’all) and a life-time addict of white florals, Magnolia Sensuel definitely caught my attention. But does it live up to my high, BVLGARI-loving expectations? Well, read on and you shall find out!

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Speed Sniffs is a way to bring you ‘to-the-point’ fragrance reviews that are quick and easy to digest. They are perfume reviews without the faff.

I am not a massive fan of amber fragrances. There’s something pleasing about the classic blend of benzoin, labdanum and vanilla, absolutely, but I often find that, because it’s such a distinct accord, amber fragrances seem to cover very similar ground. So you own one and there’s little need to own more – you just need to pick out the one for you. I’m also not too keen on leather either, because it tends to dominate a perfume. Now, you’re probably wondering why I’m telling you all of this so I shall enlighten you: today I am writing about a amber/leather fragrance that I really love.

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There’s an ongoing debate as to whether perfume is an art. I for one, know which side of the debate I come down on and I very much believe that yes, perfume is an art form – after all, it can evoke emotion, illicit memories and tell stories in the exact same way sculpture, photography, film and many other types of art can. But does that mean that every perfume is art? Hell no! Perfume is first and foremost a commercial enterprise, in which many brands create things that are new, exciting and beautiful, but also where many others create replicants that are simply made to sell, so it’s a mixed bag and a more in-depth conversation than this one paragraph allows for.

Anyway, I talk about perfume and art because the fragrance I’m reviewing today is created by an artist named Paul Schütze, whose work spans photography, sound and now, perfume. Schütze’s latest duo of fragrances (Cuadra and Villa M – his fourth and fifth fragrances) take inspiration from two famous buildings, weaving architecture and olfaction together in a bold way. Today’s subject, the bright-pink-bottled Cuadra, is inspired by Mexican architect Luis Barragan’s “brilliantly hued modern masterpiece” Cuadra San Cristobal – a ranch situated amongst reflective pools and fountains. I tell you now, it makes for one heck of a fragrance!

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I do love a bit of nasal excitement here at The Candy Perfume Boy, so for my first post of 2018, I’m reviewing two fragrances that certainly have caused quite of a bit of intrigue for my nose. They come from The Zoo an NYC-based company created by Perfumer Christophe Laudamiel. Now, you will know Laudamiel as the creator of the Thierry Mugler ‘Le Parfum’ coffer inspired by the movie ‘Perfume – The Story of a Murderer’, as well as being the man behind Abercrombie & Fitch’s Fierce, and Amber Absolute by TOM FORD. Truth be told, Laudamiel is somewhat of a renegade and if you don’t follow his Instagram account, I wholeheartedly encourage you to do so, because you’ll find lots of content that aims to demystify the world perfumery and unfurl its reality – a rarity in this day and age.

The Zoo create fragrances that sit within four categories (or ‘territories’ as The Zoo call them); fresh, sexy, raw and forbidden. Laudamiel compares them to animals that with distinct and lovable personalities that are either “expected, reassuring or totally surprising”. I was sent two to try: LOUIS, “a pleasant watery masculine”, and SPACEWOOD, a piece of “fresh icy dewy paradise” that encourages one to “trampoline into the future”. They are housed within simple bottles, protected by handsome wool pouches. The presentation may be subtle, but don’t let that fool you, because the descriptions of the scents are off the charts. Let’s take a sniff and see if The Zoo’s fragrant animals are as much fun as they sound.