Recently when I reviewed ALIEN MAN, I moaned about how it did not smell like a ‘MUGLER’ and how I thought that was a very bad thing. Today I am reviewing Mystic Aromatic, the latest (and tenth) edition to Les Exceptions, an exclusive line of fragrances from MUGLER, and in this review I will say that it does not smell like a MUGLER and remark how I feel that is a good thing. I am a wave of contradictions, Dear Reader, I know. But do read on and you will soon understand why these contradictions are aptly applied.
Mystic Aromatic is described by MUGLER as presenting “an intense aromatic freshness contrasted by hot, bewitching notes”. As with the other fragrances in Les Exceptions, this one too seeks to subvert a familiar genre with an interesting olfactory twist, in this case taking the green aromatic family and injecting it with an unexpected ambery warmth. The result is yet another contradiction from MUGLER, where warm meets cold, fresh meets dense, masculine meets feminine, and green meets gold. Once again, MUGLER proves that it has the ability to surprise…
By now we all know my thoughts on the House of MUGLER. I am and always will be, a lifelong MUGLER fanboy. I am indoctrinated in their ideology. I am a card-carrying member of the Muglerati. If you ask me where I’m from, I will tell you that I was born from a star in the far reaches of the Muglerverse. The brand is my favourite and their fragrances are some of my most-beloved. I am MUGLER, smell me roar.
So it’s always exciting for me when MUGLER launch a new fragrance and this year hasn’t been short in terms of output from my favourite brand. So far we’ve had two Alien flankers (Musc Mysterieux and Eau Sublime), some delicious Angel-flavoured chocolates, oh we can’t forget the entirely brand new feminine pillar fragrance in the form of Aura. It’s been a busy year on Planet Mugler, for sure, and there’s no let up yet, because the brand has just added the ninth fragrance to their exclusive Les Exceptions range: the intriguingly named Wonder Bouquet.
To say that the launch of a new pillar fragrance from MUGLER is an event is quite the understatement. Since 1992 the brand has only launched a handful of fragrances (excluding their fabulous flankers, of course) and unlike many other fragrance houses, MUGLER takes their time to develop and nurture their pillars. So with so few big launches a new one from MUGLER is hotly anticipated and easily makes for the perfume event of the year! MUGLER’S last pillar fragrance was Womanity, which launched way back in 2010 and whilst it wasn’t a commercial success, it was a daring fragrance who’s sweet/savoury-marine/biscuity signature trickled down through mainstream perfumery into the likes of Calvin Klein’s Reveal and Paco Rabanne’s Olympēa.
Seven years later and MUGLER are just about to launch their fourth pillar: AURA. Like ANGEL and ALIEN, and A*MEN before it, AURA plays on Mr Mugler’s supersition, bearing the letter ‘A’ to carry the brand’s theme of addiction into the next phase. AURA was created by a dream team of perfumers; Daphné Bugey, Marie Salamagne, Amandine Marie and Jean-Christophe Hérault, and it presents an oriental twist on the green genre, reinventing it and creating an olfactory shock.
The concept behind AURA is “botanical meets animal”. It celebrates the intuitive instinct that MUGLER describes as being innately feminine in nature. The composition consists of three hearts which showcase overdoses of rhubarb leaf and a new Firmenich material called ‘Tiger Liana’. With AURA, MUGLER has sought to innovate, working closely with Firmenich to exclusively use Tiger Liana along with another material called Wolfwood – all of which comes together to create a magic aura and the next chapter in MUGLER’S extra-terrestrial odyssey.
In the 1920s, the legendary Spanish painter Pablo Picasso was driven to move away from cubism and paint in the style of the classics, just to prove that he could. Having always been at the forefront of modern perfumery, the equally iconic house of Mugler have decided to make a similar move with their latest collection of fragrances: Les Exceptions. Mugler create bold, extra-terrestrial fragrances that are far removed from the tropes of modern perfumery. They do not follow genres or olfactory families, they create them, having famously crafted the oriental gourmand genre with Angel, the solar woody genre with Alien and the, err, well, whatever genre you could classify that weirdo, Womanity as – bioluminescent fruit, perhaps? In fragrance Mugler are the leaders, not the followers.
I have definitely tried Balenciaga’s Florabotanica but for the life of me I cannot remember how I felt about it. The bottle is gorgeous so I’m pretty sure that I recall being impressed to some degree, but that’s about as far as my recollection goes. Perhaps I was put off by spokesfaceperson Kristen Stewart (there really is only so much of her looking bored that I can take) or maybe the scent was nice but nothing noteworthy (that sounds more like it). Whatever the reasons, Florabotanica failed to make an impression.
Florabotanica’s first flanker ‘Rosabotanica‘ however (we’re going to get a whole slew of these aren’t we? I reckon it’ll be ‘Jasmabotanica’ next), is definitely more memorable and noteworthy and comes as a complete surprise for a brand that always makes high quality stuff but doesn’t always push the boat out artistically speaking. Rosabotanica certainly changes the game in that respect.
Launched in late 2013, Rosabotanica was created by perfumers Olivier Polge (Florabotanica, Dior Homme and Viktor & Rolf’s Spicebomb) and Jean-Christophe Hérault (Florabotanica and Comme des Garçons’ Amazingreen) as “the second flower in Balenciaga’s magical garden”. ‘Magical’ is indeed the right word for it as this second botanical scent takes the idea of flowers into unique, unusual and positively futuristic territory.