Parfum

Speed Sniff: Viking by CREED

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There are so many fragrance launches each year it’s difficult to write about them all. Speed Sniffs is a way to bring you to the point reviews fragrances that are quick and easy to digest. After all, sometimes all one needs is a few lines to capture the essence of a scent. Speed Sniffs are perfume reviews without all of the faff.

Only CREED could name a fragrance ‘Viking‘. There’s something so audacious yet so fitting about the name that it could only have been chosen by the house of CREED. Now, I’ll be honest and say that I’m no CREED fan, but I do enjoy a number of their fragrances, namely Virgin Island Water and Love in Black, which are really quite beautiful. So I approached their latest masculine fragrance, which just so happens to be their first since Aventus (which itself has become something of a cult phenomenon, no less), with intrigue and just a touch of caution. I needn’t have been so tentative.

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Perfume Review: Katy Perry’s INDI

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So you may have guessed from my little Shawn Mendes Signature review a week or so ago that celebrity fragrances are having somewhat of a resurgence. I know, I know, you’re all groaning at the thought (I can hear your moans carried on the soft, despairing winds of the internet) but I promise you that this time, things are different. Our dear celebrities have realised that consumers will no longer be fooled and they, or their teams, need to put in a bit of effort to actually make fragrances that are interesting. Just look at SJP Stash for proof, and even Mr Mendes, who isn’t wildly original in his scented exploits, but at least made something rather wearable and lovely. Now it’s time for Katy Perry’s turn to up her scent game.

I like Katy Perry. She is fun. Her music feels quite self aware and its catchy hooks are hard not to love. But Katy Perry has come along way from the bubblegum pop of I Kissed a Girl and her latest album, Witness, is a more mature sound that cements Perry firmly in her ‘serious artist’ phase. Whilst I enjoy her music, Katy Perry’s fragrant offerings have been somewhat lacklustre for me, even though some have been packaged in cat-shaped bottles (I bloody love cats), but all of that is set to change because INDI, her latest, is a massive departure from Perry’s earlier offering. INDI is an “androgynous” fragrance that comes with the tagline “be different together”. It reportedly boasts 11 types of musk and takes inspiration from Tom Ford’s Black Orchid – intrigued yet?

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Perfume Review: The English Oak by Jo Malone London

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I do a lot of walking throughout the year. There’s something restorative about simply putting one foot in front of the other in the great outdoors that just helps keep the mind healthy. My favourite time of year to walk is autumn, especially in the woods. I love the way the leaves carpet the ground in their patchwork colours – the way they rustle mischeviously underfoot, moving in a tide of oranges, reds and browns. I love the way the air smells cold, and of smoke. I love the trees and their peeling barks, and the way they stand so silently like stoic totems. A walk in the woods during autumn is a really evocative adventure and it seems as if Jo Malone London think so too!

Jo Malone London is spoiling us this year. Instead of just one new addition to their collection, they’re giving us two! This little capsule collection is called The English Oak and includes two fragrances (English Oak & Hazelnut and English Oak & Redcurrant) that showcase a unique and exclusive roasted oak absolute that is sourced from “washed wood chips [which] are roasted at high temperatures, yielding up a rich, deep and smoky-sweet absolute”. Both scents were created by perfumer Yann Vasnier, who previously created the brand’s Bloomsbury Set collection. The idea is to present a different kind of wood in fragrance – forget your sandalwoods and your cedar woods, this is the noble and wise old oak, and it lends itself to perfumery in two very intriguing ways.

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Candy Crush: Man in Black Essence by BVLGARI

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“I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.”

I’m always here for BVLGARI and their fragrant offerings. I feel as if everything they do is very well-crafted with an attention to detail and quality that is often disregarded in the mainstream. For the most part their perfumes are accessible and easygoing, with high quality materials favoured over a unique or challenging signature. Think your typical mainstream fragrance but elevated – that’s BVLGARI. So I crush on BVLGARI quite regularly, but I’m crushing hard right now on their new limited edition: BVLGARI Man in Black Essence.

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Perfume Review: Firedance by Ruth Mastenbroek

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Ruth Mastenbroek’s line of four fragrances is one the perfume industry’s hidden gems, but hopefully all of that is going to change and these fragrant jewels will be more widely known. Recently Ruth Mastenbroek rebranded, changing her bottles to feature a drop of perfume that depicts a scene specific to each fragrance (each one created through a detailed paper cutting technique). The idea is that every drop tells a story and no tale is exciting or as vivid as the one for Ruth’s brand new fragrance ‘Firedance‘.

Firedance is a fragrance of celebration – of big occasions and small moments. When I spoke to Ruth about her new fragrance she told me that her children had got married and she now has three grandchildren, which “feels like a wonder”. Firedance was born out of the contentment of these moments – it’s “the dance of one’s spirit – the energy of it”, which seems fitting as Ruth also told me that if she wasn’t a perfumer, she would be a dancer. Firedance is a vibrant and explosive take on rose with the smokiness of leather to evoke fire, and like the rest of Ruth’s collection, you need to sniff it.

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Perfume Review: Shawn Mendes Signature

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Just when you thought celebrity fragrances were dead, one of the hottest stars in music drops a debut fragrance. OK, so celebrity fragrances were never dead and actually, they’re seeing a bit of a resurgence and this revival of the genre is very much in the spirit of ‘we take this very seriously now in order to atone for our past trashy transgressions, OK’. I’m talking about the likes of SJP’s Stash (which could be niche, let’s face it) and even Katy Perry’s Indi, which is not your typical celebuscent either. So instead of every quasi-reality star and their cat launching a scent, real celebrities are doing it and they’re doing it rather well, which brings me nicely on to the subject of Shawn Mendes Signature.

If you don’t know Shawn Mendes (where have you been?!) he is a Canadian singer-songwriter who found fame through the social media platform Vine. At the time of writing, Mr. Mendes is 19 years old, has two platinum albums under his belt, literally millions of record sales, and if the concert I attended as part of the launch is anything to go by, lots of screaming fans. He’s also really handsome and he makes me sick. I joke, I joke! He is actually very talented (did I mention handsome?) and whilst I may have not been entirely familiar with his music before the launch I am now, and you know what? I’m feeling the Mendes vibe.

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Perfume Review: Twilly d’Hermès by Hermès

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When it was announced that Christine Nagel would replace Jean-Claude Ellena as the in-house perfumer at Hermès I remember wondering whether the house-style that Ellena had crafted to be so distinct would change. Both are idiosyncratic perfumers with a bold style and Ellena’s mineral watercolours are as far removed from Nagel’s voluptous compositions as they can be. So we’re now four launches into Christine Nagel’s tenure at Hermès and it is safe to say that yes, the house style has changed from minimalism to a subtle maxamilism (i’m making that a thing, by the way), but it still remains completely faithful to the one thing that Hermès always delivers: luxury.

Hermès latest launch is Twilly d’Hermès – a fragrance named for the brand’s Twilly scarves, which are colourful, think silk scarfs that can be worn in a multitude of ways, and the scent really cements the brand’s new style, which feels a little bit more accessible. Twilly the perfume is just as vibrant as the scarves and Hermès use words such as “joyous”, “impish” and “playful” to describe it. The presentation, which sees the fragrance housed within a carriage lantern-style bottle topped by a bowler hat and finished with a Twilly tie, says that this fragrance is young, fun and full of surprises. So let’s not wait any longer and give Twilly d’Hermès a sniff.

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Candy Crush: Byredo Kabuki Perfume

Candy Crush: Parfum Kabuki by Byredo
Candy Crush: Parfum Kabuki by Byredo

I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

There are many ways to wear perfume that sit outside the conventional spraying and dabbing of alcohol-based scent. For years one has been able to splash on an alcohol-free aftershave or even rub on a solid perfume. There are even shower gels and body lotions that one can use to extend and intensify a fragrance. So brands are always trying to find new and exciting ways to wear scent and cult Swedish niche brand Byredo may just have come up with one of the coolest, which earns them the honour of being this week’s Candy Crush!

Powder perfumes are nothing new, but they are out of fashion. Historically, many brands offered scented talcum powders or makeup powders that could be puffed on with reckless abandon, but these products sort of fell out of fashion post the drama of the ’80s. Byredo however, has decided that powder perfumes need a revival and they are bringing this method of perfuming oneself into the latest century in an innovative way with their Kabuki Perfume. Fusing the idea of makeup brushes and contemporary perfume, these perfumed brushes allow one to apply a soft powder scent in a more subtle way. Colour me intrigued!

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Taking the Reigns – Hermès Galop d’Hermès Perfume Review

Galop d'Hermès - Christine Nagel's First Fragrance for Hermès since Becoming In-House Perfumer
Horsing Around with Galop d’Hermès

The brand new fragrance from Hermès, ‘Galop d’Hermès’,  is an interesting one on a number of levels. Firstly, and most importantly, it is the first fragrance for the brand by Christine Nagel since she became in-house perfumer (she previously created their Eau de Rhubarbe Ecarlate whilst Jean-Claude Ellena was still the nose-in-residence), but it also shows the house of Hermès firmly looking back towards their equestrian roots. Galop d’Hermès is a fragrance that many will look at to ascertain whether this new collaboration with Nagel will see their distinct house style put to bed in favour of a new one, or whether it will be maintained as part of the Hermès heritage. Galop d’Hermès is the first indicator of what is to come in the future and therefore, a very important fragrance.

Galop d’Hermès is an essay in two ingredients: leather and rose. Housed within a stirrup-shaped bottle, which is adorned with a smart leather tie, in vivid Hermès orange no less, the fragrance, presents itself as a scent that captures the very essence of the house, right from the overarching concept to the individual notes of the perfume. Leather is an integral element within the Hermès DNA, finding its way into many of their luxurious accessories, whereas rose has been a key ingredient in many of the brand’s illustrious fragrances over the years. Together these two notes are presented in a pure parfum that is undeniably Hermès but also entirely exciting and new.

“At Hermès, I discovered all the femininity of leather. I composed Galop d’Hermès like a painting with two main colours…two raw materials that are emblematic to Hermès and to perfumery: leather and rose.”

– Christine Nagel

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