Couture, yes, but fresh!
Couture, yes, but fresh!

It’s time to put on the Marigolds and start scrubbing because the new fragrance from MOSCHINO is here, and it’s very much channelling spring clean couture. The concept of this eye-catching new scent, the superbly named ‘Fresh Couture‘, is an interesting one. Packaged within the familiar form of an everyday household item, namely a bottle of spray cleaner, Fresh Couture has been created to “juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance”. It is this “dichotomy of high and low”, i.e. the luxury of a fragrance and the value-lacking vessel of a functional cleaner, that is Fresh Couture’s inspiration, and it’s served with Creative Director, Jeremy Scott’s playful signature.

Unlike MOSCHINO’s other kitsch fragrance, the cute teddy bear that is ‘TOY (all style and no substance, as much as I hate to admit it), Fresh Couture is delivered with a definite concept behind the juice. The whole thing plays, unsurprisingly on the idea of freshness in a feminine way boasting notes of citrus, flowers and woods. What could be more MOSCHINO than a “surprising and ironic perfume”, says the brand, and whilst I may not be on board with the idea of this being surprising or ironic, I’m perfectly happy to concede that Fresh Couture says ‘MOSCHINO’ right from head to toe. I should mention that it’s also quite a bit of fun, too.

Group Shot
One Half of The Collection

The Postcards From My Collection Series (if it can be called a series) is where I get to showcase, through the medium of amateur, shoddily taken photographs, the residents of my perfume collection. I feel that I have got to a point now in my fumehead journey that I have built a solid collection that meets most (most) of my perfume needs. There is always room for expansion of course….

So, over the next few weeks we shall be delving into my collection and picking out my favourite pieces. Nigel is quite happy that I’m doing this because he is under the impression that I may do some tidying/dusting on the way. I don’t quite know how to break it to him that I may just avoid the tidying and that my interests lie purely with the perfume, but we’ll cross that bridge when we come to it.

This week’s edition looks at the most precious perfumes in my collection and includes my big bottles of treasured things and my little, tiny bottles of just-as-treasured-if-not-more things. They range from the über pricey long agonised buy to the much appreciated christmas present with a ton of sentimental value. Simply put: a varied, but wonderful bunch.

Following Tuesday’s review of Vero Profumo’s latest fragrance Mito I thought I would share this interesting interview with Vero Kern of Vero Profumo at the launch of her Mito Eau de Parfum in Milan.

In the interview, expertly conducted by Extrait.it, Vero talks about how she is a rebel, discusses the inspirations behind Mito, mentions a potential Mito Extrait and hints at the ideas for her next fragrance.

Enjoy!

Extrait de Parfum

“Perfume, like fashion, is about attitude, seasons, colour, mood and context. There is a time and place for everything.”

My experience of the Heeley line (brainchild of designer James Heeley) has been generally positive, and my impression so far is that it is a line full of interesting, innovative creations which simply must be tried. What I really like about Heeley Parfums though, is that they present themselves with no pretence, no gimmicks, they just say “here we are, come smells us, don’t we smell good?”. But don’t be fooled by this simple approach, the Heeley line actually consists of a range of unique and complex perfumes with highlights such as the beautiful iris ‘Iris de Nuit’, ode to the sea ‘Sel Marin’ and almost comic ‘Esprit du Tigre’.

Late last year James Heeley decided to expand the line with a trio of Extrait de Parfums that take the Heeley aesthetic to a new level of luxury without compromising the overall ethos of unique creations presented in a simple and clear manner. Each Extrait, like the entire Heeley line come to think of it, doesn’t feel the need to shout its message, instead it confidently speaks in a ‘take me or leave me’ manner.

The Heeley Extrait de Parfums are a “collection of quite different scents made from exceptional ingredients, each with an intensity and depth that create a luxurious, ‘haute couture’ feel” and were created because James Heeley wanted to work with his favourite materials in higher concentrations. Heeley succeeds in creating a collection of three perfumes – Agarwoud, Bubblegum Chic & L’Amandière – that are not only high quality but are also high-concept interesting interpretations of familiar themes.

I enjoyed last week’s Saturday Poll so much I have made the decision to make it a weekly feature. The reason I had originally intended to hold the poll on a monthly basis was simply because the WordPress poll client (Polldaddy) only allows a certain number of responses per month before requiring a rather pricey upgrade. But it seems that I should be able to run the poll comfortably within the monthly response limit, yay!

Anyway, enough of the boring stuff and on to the results of last Saturday’s poll. I asked you to pick your favourite fragrance from Mona di Orio’s Les Nombres d’Or collection. Vanille rained supreme with 29% of the vote an Oud wasn’t too far behind with 27%.

On to this week’s poll…