Amyris/Dior
“I dress men and women with my perfume, wrap them with my art and my love.” – Francis Kurkdjian [1]
Despite coming to the Maison Francis Kurkdjian party a little later than mostI can safely say that I am pretty much hooked. Like many I have admired perfumer Francis Kurkdjian from afar, appreciating and enjoying his mainstream creations for designer brands such as Jean Paul Gaultier, Christian Dior and Elie Saab, but it is his Maison with its ‘scented lifestyle’ approach that truly cements M. Kurkdjian as a true talent.

Kurkdjian says of his line: “The range is like creating a wardrobe. You go from casual to evening to couture. And in my vision, what’s missing is a daily ready-to-wear perfume” [2] and with his latest feminine and masculine duo ‘Amyris’ Kurkdjian has filled this void with two suitably pret-a-porter perfumes for the everyday guy and gal on the go.

“Its head is in Jamaica, and its heart in Florence. The Amyris duo evolves somewhere between the flamboyance of the sun and the vibration of the earth.” [3]

Both Amyris scents are centred around notes of Jamaican Amyris (the Jamaican tree which exudes elemi) and Iris from Florence. Each feels like an extension of Kurkdjian’s designer work taken to a niche level of quality where “instant hit” style of mainstream fragrances is traded for the slow burning love of niche perfumery.

Juicy Couture Tracksuit
As much as I would rock a Juicy Couture tracksuit I can confirm this is not an image of me…

As a die hard perfume nerd it is often too easy for one to focus on all that is good in the world of perfumery. That may sound like it goes without saying but what I mean specifically is that one can fall in to the trap of only celebrating that which is considered to be the finest examples of the art we adore so much. Of course this is no bad thing in itself, quality, artistry, and beauty must be celebrated, however when doing so it is far too easy for one to overlook those perfumes that are, shall we say ‘a little rough around the edges’. The ugly ducklings if you will.

Personally, I adore an ugly duckling. Yes I also adore my Amouages, exclusive Guerlains and Maison Francis Kurkdjian scents but my guilty pleasures cannot be ignored. To my nose there is nothing more pleasing than a brash, cheap and trashy fragrance. That said, there is a fine line between the fun & trashy and the downright vulgar, in the context of celebrity it’s the difference between Lady Gaga (good vulgar) and Paris Hilton (bad, just bad).

If you’re looking for that fun, fancy-free, brazen and downright ridiculous over-the-top cheap scent then look no further than this guide, because I adore cheap trash and nothing pleases me more than sharing my favourite examples of tacky fragrant vulgarity with you.

Tom Ford Noir
SWOON

Traipse through your local department store and you will find a barren landscape virtually void of decent masculine fragrances. Alright I’m being dramatic, of course there are a few noteworthy ones (mainly older releases), but on the whole the majority; your Calvins, Hugos and your Pacos, are definitely essays in quantity over quality. A good masculine is hard to find, it’s true, but it’s not entirely impossible.

Tom Ford is a man that cares about quality. His fragrance line, especially his signature collection, is a cut above most designer offerings (and is priced accordingly) and he has most definitely crafted out his own style, that off opulent, classy and smart fragrances with a tiny touch of the shock factor for which he is infamous.

Noir (pronounced “Noo-ahr” if you are Tom Ford) is the latest masculine addition to Tom Ford’s signature stable and it is in good company, joining such esteemed fragrances as Tom Ford for Men, Tom Ford Extreme and Grey Vetiver. But where the other TF masculines are elegant examples of citrus, woods and/or vetiver, Noir is a essay on resins and powders that, dare I say it, almost feels like a masculine rendition of the Oriental Queen that is Guerlain’s Shalimar.

APOM
APOM (A Part of Me)

As we go through life we share pieces of ourselves with those around us, building relationships and leaving impressions on those we encounter. Our smells and the fragrances we wear, just like our actions, act as time capsules that tie people’s memories to us like silver threads. It is this idea that inspired Francis Kurkdjian to create APOM Pour Femme and Pour Homme.

“APOM (A Part of Me), a bit of oneself that one leaves on others. A relationship inspired from the beauty of the Orient: movement of people, flavors, colours, and scents rediscovered from Lebanon. A combination of softness and strength.”

Both masculine and feminine APOMs centre around orange blossom, a flower that evokes sensuality and closeness, and cedar wood, a material that speaks of arid landscapes. In typical Kurkdjian style both fragrances are exceptional examples of their style and the duo itself offers a stark contrast of both softness (Femme) and strength (Homme).

Having spent a good deal of time with most of the Maison Francis Kurkdjian line I feel as if I am well-versed enough to be able to pick favourites. I think OUD, Aqua Universalis and Absolue Pour le Soir (review coming soon) are standouts, perhaps because they are so bold and unique, but it is in the subtlety of APOM Pour Femme and Pour Homme that I have found real enjoyment.

Yesterday Chanel released the brand new and much-anticipated Nº5 ad starring Brad Pitt and if you haven’t seen it already, where have you been? It’s everywhere! One cannot load up Facebook, Twitter or YouTube without being bombarded by Brad in his beardy glory.

When the news that Chanel had picked Brad Pitt as the new face of Nº5 broke the whole world (OK maybe just us fumenerds) pretty much thought “Good move Chanel, good move”. I mean, what could be more refreshing than a male face on one of the most iconic feminine fragrances of all time? It had the potential to be a truly terrific advert, especially when considering just how grand and over the top Chanel’s past offerings had been, but alas it was not to be and the result is really rather flat.

I’m not trying to be a Negative Nancy here, and kudos to Chanel for attempting something completely different, but really, this is the best they could do? I honestly thought it was a joke the first time I watched it, or at least a teaser trailer, but no, it’s the real thing.

They managed to snag one of the most iconic actors of our time (I’d have preferred Clooney but that’s just a matter of preference) and this is what they came up with?! Has Karl finally lost it? They seem to have forgotten that they are Chanel and they can do anything!

So, in light of the disappointment that is Brad Pitt for Chanel I present to you; Five Reasons Why Chanel’s New Nº5 Advert is Naff…

Jessica Chastain looks good in EVERYTHING, even purple paint...
Jessica Chastain looks good in EVERYTHING, even purple paint…

The stand-alone feminine fragrance is the bread and butter of the designer fragrance world. I personally find it fascinating to see what the big three houses (Chanel, Dior and YSL) will do with their next feminine pillar, as with each release one sees the change in times and tastes, and it seems that change is definitely afoot at YSL. Having recently, under the direction of Hedi Slimane, dropped the “Yves” to become simply “Saint Laurent Paris” the fashion side of the brand looks to move in a new direction and the fragrances may just follow suit.

When I think of YSL (the perfumes will still be marketed under the old name) I think of bold, fearless perfumes such as Opium, Rive Gauche, Paris and Kouros. Yes these fragrances embody the styles of their respective eras but they’ve always seemed, to me at least, to capture the spirit of Yves Saint Laurent the man and the renegade designer perfectly. Recent efforts by the brand however, have failed to live up to the legacy of the classics.

Manifesto, created by perfumes Flipo and Doc Long, is YSL’s first major feminine release since Parisienne in 2009 and whilst that wasn’t exactly a tough act to follow it feels like the pressure is on for YSL to bring out something new and daring. Well, it appears that YSL have sensed this pressure, describing Manifesto as “an attitude, a burst of laughter, a tone of voice, a presence” [1] and “the manifesto of femininity” [2]. Is it really as daring as it seems?

Union Fragrance Collection presents the best of British
The Union Fragrance Collection presents the best of British ingredients

I have never felt more proud to be British in my life than I have over the last two weeks. Team GB and everything Olympics related (did you see the opening ceremony? Wasn’t it fabulous?) have gone a long way into strengthening the nation’s sense of pride, making everyone realise that for a small little island we aren’t half bad at all!

Along with the explosion of national pride this year, due mainly to the Olympics and the Queen’s diamond jubilee, is the overwhelming number of British-themed product releases. Of course the world of perfume is no exception and there is a new fragrance brand on the block celebrating the very best of what Britain has to offer in terms of perfume ingredients.

“From the moorlands of Yorkshire to the mountains of Snowdonia, the windswept fens of County Derry and craggy Highland heaths, Union’s creative perfumer, Anastasia Brozler, has scoured the countryside for the most beautiful ingredients, gaining access to some of the country’s oldest private estates in her relentless search for the finest single notes that Britain has to offer”

The name of the brand is Union and rather than just cashing-in on the current high in national spirit they have spent a significant amount of time sourcing ingredients from the four corners of the British Isles to successfully showcase the flora and fauna that makes the country so beautiful (not that I’m biased or anything). The result is four unique compositions that feature such incredibly British ingredients as thistle, quince bluebell and Marmite…

Steel and Black
Steel and Black – The first two premium fragrances from “British hero brand” Superdry

First things first, massive apologies for the lack of posts over the last week or so. Things have been busy in both good ways (my Perfume Lovers London talk etc) and bad ways (job hunting) and the blog has had to take a little bit of a back seat. Thank you for bearing with me and things should now run on their usual schedule!

I’m quite partial to the odd piece of clothing or accessory from British clothing brand Superdry. I currently rock a coat, couple of shirts and a rather snazzy pair of specs from their collection and I’m attracted to the brand’s laid back style which seems to be a mish-mash of Japanese graphics and vintage Americana.

As for Superdry fragrances, well up until very recently my exposure was minimal. I haven’t spent too much time with the brand’s first three scents (Dry, Double Dry and Dry Oil) but I remember them being relatively well done (one in particular was a nice take on Dior Homme) so it was with great interest that I accepted an offer to try the fragrances in Superdry’s Cologne collection.

The first two in the collection that I will be reviewing are Steel and Black. Both fragrances were released in 2011 and are designed to have “day-to-night appeal” and whilst they may not be masterpieces of modern perfumery, they easily fit the laid back, modern-with-a-retro-touch styling of the Superdry brand. Oh and they come in really cool Zippo lighter-style bottles too…

It may not be a perfume but I'm sure that it's not safe to drink...
It may not be a perfume but I’m pretty sure that it’s not safe to drink…

I like Juliette Has a Gun. They have succeeded in producing relatively artistic fragrances with good quality ingredients at an affordable price (lets face it £59 for 50ml is practically free by today’s niche standards) and they straddle the line between designer and niche fragrances quite happily. For these reasons I find it utterly baffling that they would decide to launch something as naff as Not a Perfume.

In 2010 the man behind Juliette Has a Gun (Romano Ricci) made the bold decision to shake things up with the brand by following the Escentric Molecules school of thought and create a non-fragrance containing only one aroma compound, and as the name suggests Not a Perfume is, well, not a perfume.

Ricci opted to use the rich, ambery ingredient Cetalox, or Ambroxan as it is sometimes known, for Not a Perfume, stating that: “usually used in perfumery as a back note, I have decided for once that it would play the lead role…because it is one of my favourite ingredients…the result is minalimst, elegant, pure” [1] Oh and it is “entirely allergen free” [2] too…

…You may not be able to see it dear reader, but my right eyebrow just met my hairline.

Alien Essence Absolue
“At the height of her radiance, the statuesque solar goddess embodies sensuality more than ever before. In her magnetic aura, intense emotions burst forth and open the door to new imaginary worlds.”

Thierry Mugler’s second major feminine Alien has managed to become almost as popular and iconic as its sister fragrance Angel, which is no mean feat when you consider exactly how popular the latter is. Since its release in 2005 Mugler has released a plethora of Alien Editions, each of which has seemed better than the last, and it would be fair to say that the very latest edition ‘Alien Essence Absolue’ is the best yet, and they know it too hailing Essence Absolue as “The Supreme Perfume”.

What I love about the Thierry Mugler brand is that they are not afraid to experiment, not only with their flagship launches but also with their flankers. They may not always work (see Ice*Men) but they are always interesting and it’s great to see a brand really give a damn about the quality and artistry of all their fragrances. Personally, I didn’t think that Mugler could top the salted-caramel-goodness of Alien Le Goût de Parfum (released last year), but by jove they’ve gone and proved me wrong.

Alien Essence Absolue is the latest interpretation of Alien and serves as an oriental twist on the original. Created by Dominique Ropion (one of favourite perfumers FYI), who worked on the original as well as creating the Eau de Toilette, Eau Luminescente and Sunessence versions, Essence Absolue is a more intense interpretation that focuses on warm, resinous notes and intense flowers. Mugler describes it as “an intense amber, floral, vanilla perfume […] a magnetic fragrance that illuminates the skin in a halo of light” – well if “magnetic” partly explains why my nose is currently stuck to my wrist then I’m all for it.