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Happy Valentine’s Day! What better way to celebrate than with a review of a perfume housed within a bottle shaped like a pink heart, eh?

I’ll be perfectly honest and say that when I first became aware of the Australian niche brand Map of the Heart a few years back, I didn’t feel particularly enthused. Here’s just another gimmicky niche brand, I thought – all bottle and no substance. But as we all know, one should not be so judgemental when it comes to perfume because there is always the potential to be surprised! Anyway, Map of the Heart is based on the premise that our hearts are the centre of all we are – as the brand says “our heart is everything pure, good and evil. It aches, it desires, it is who we are.” Map of the Heart is a journey exploration of humankind through the medium olfaction, with six fragrances to date, each one representing a different aspect of humanity (freedom, valour, passion, peace, darkness etc.). Each fragrance is housed within a bottle that takes the anatomical form of the human heart – a flacon designed by the legendary bottle designer Pierre Dinard, no less – the man behind the vessels for Opium, Obsession, Cheap & Chic, and Rive Gauche!

Map of the Heart’s latest fragrances is Pink Heart v.6 and it represents the heart of ecstasy. The brand describes it as “a scent of the imagination and is at once hallucinogenic and hypnotic”. Pink Heart centres on the note of narcissus, presenting an experience that is “narcotic” and “hyper-real”. Having sniffed all of the scents in the collection, Pink Heart strikes me as the boldest and most vivid, but also the most fun. It’s an opulent, excessive fragrance that takes a note so usually associated with glamour and darkness, and spray paints it in the cutest shade of baby pink. So without further ado, lets get to the heart of the matter (bad pun – sorry) and give Pink Heart a big old sniff.

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ALIEN FLORA FUTURA has landed! After an exhausting intergalactic trip from its home planet – a lush world filled with pink flora and fauna, this latest extraterrestrial in the ALIEN collection has arrived, and it comes in peace. Now, if you’ve read this blog before you will know that I am a MUGLER fanboy and that ALIEN is one of my all-time favourite scents, so this flanker is very likely to be something I am very interested in. Anyway, let’s face it, when it comes to fragrance flankers, nobody does ’em better than MUGLER. No Sir, so I think it’s fair to say that there are high expectations all round. High. Expectations.

FLORA FUTURA is described by MUGLER as a “new, fresh and sparkling fragrance with an enveloping floral scent”. As the blush pink quartz bottle may suggest, this is an entirely new type of ALIEN – one that is divergent from the original, taking its spirit but interpreting it in an entirely new olfactory guise. This is not the ALIEN you are expecting but with MUGLER one is to expect the unexpected and with this latest instalment, MUGLER promises a counterbalance to their solar goddess – a fragrance that is more of a lunar nymph. This is ALIEN FLORA FUTURA.

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I don’t usually make a big thing of Valentine’s Day. In fact, you’d probably be hard-pressed to find much Valentine’s Day-related content here on this blog! There’s no particular reason for this, I guess I’m just for celebrating and sharing the love every single day, not just once per year. But Valentine’s Day is a good opportunity just to send a little bit of a reminder to someone, to let them know that you love them. We all get bogged down in the humdrum normativity of everyday life and we sometimes forget to take a moment to make our special person feel, well, special. So Valentine’s Day is here for that: to let someone know that you love them, and that can only be a good thing.

What better way can there be to say ‘I love you’ than with the gift of fragrance?  None, I tell you. None! Fragrance is such a generous gift. It’s thoughtful, luxurious and incredibly personal. Of course, you could always just get someone their favourite fragrance to top them up but isn’t that a little bit boring? Isn’t Valentine’s Day for being a little bit adventurous and treating your loved one to something new? Something freshly launched? I certainly think so! With that in mind I’ve put together a very quick gift guide (because it’s not long until 14 Feb now, let’s face it) of three fragrances you may want to consider for your loved ones, whether they be a guy, a gal or not fussy about gender labels on their fragrances. So read on for some scented Valentine’s Day gift inspiration!

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In the somewhat limited lexicon of perfume description, one relies quite heavily on the concept of character when attempting to translate odour into words. I’ll often find myself personifying a fragrance, bringing in characters from popular culture to best describe the spirit of a scent. Heck, I’ve even done it the other way round and have paired scents with famous characters. Perfume can convey the attitude, emotion and style of a character – characters that resonate with us and allow us to identify with a perfume. These character-filled scents are the ones that lead us to spritz something on and declare it “just so me”.

St Giles is an exciting new brand that understands the character of perfume. So much so, in fact, that their debut collection consists of five personalities in olfactory form. From the mind of Michael Donovan, a luxury PR legend, St Giles brings us The Tycoon, The Actress, The Mechanic, The Stylist, and the subject of today’s review: The Writer. These five fragrances were created to “stimulate and amplify the many different aspects of our character” celebrating “the parts that make us who we are, fusing the reality and the fantasy”. They are five characters one wants to get to know – each translated into perfume form by the incomparable Bertrand Duchaufour – and whilst they are all beautiful, The Writer is the standout. So let’s sniff.

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The great thing about luxury brands such as BVLGARI is that, regardless of what they make, whether it be clothing, leather goods, jewellery or fragrance, they truly care about the end product. They want to create a luxury item – a thing of beauty that demonstrates the quality of materials and craftsmanship that makes these brands so luxurious. It’s brands like these that make truly beautiful, accessible fragrances, because they care enough to get it right. They mark art with everything else they do, so their thinking is why not apply that to fragrance as well? BVLGARI is perhaps one of the best examples of this and they dedicate time, care, attention, quality and artistry to all of their fragrances, making for some absolutely beautiful perfumes.

In the Splendida collection, BVLGARI celebrates “the most iconic flowers in the history of perfumery”, namely the iris, the rose and the jasmine. For 2018, BVLGARI is adding to the collection and this time it is the magnolia that gets to take centre stage in the guise of Magnolia Sensuel. Created by perfumer Jacques Cavallier (who has made too many good perfumes to list) who calls the magnolia “an unforgettable note”, Magnolia Sensuel aims to showcase the “supreme beauty” of the flower and by extension, the BVLGARI woman who wears it. Having been a big fan of the Splendida collection (Iris d’Or is heaven, y’all) and a life-time addict of white florals, Magnolia Sensuel definitely caught my attention. But does it live up to my high, BVLGARI-loving expectations? Well, read on and you shall find out!

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Speed Sniffs is a way to bring you ‘to-the-point’ fragrance reviews that are quick and easy to digest. They are perfume reviews without the faff.

I am not a massive fan of amber fragrances. There’s something pleasing about the classic blend of benzoin, labdanum and vanilla, absolutely, but I often find that, because it’s such a distinct accord, amber fragrances seem to cover very similar ground. So you own one and there’s little need to own more – you just need to pick out the one for you. I’m also not too keen on leather either, because it tends to dominate a perfume. Now, you’re probably wondering why I’m telling you all of this so I shall enlighten you: today I am writing about a amber/leather fragrance that I really love.

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I do love a bit of nasal excitement here at The Candy Perfume Boy, so for my first post of 2018, I’m reviewing two fragrances that certainly have caused quite of a bit of intrigue for my nose. They come from The Zoo an NYC-based company created by Perfumer Christophe Laudamiel. Now, you will know Laudamiel as the creator of the Thierry Mugler ‘Le Parfum’ coffer inspired by the movie ‘Perfume – The Story of a Murderer’, as well as being the man behind Abercrombie & Fitch’s Fierce, and Amber Absolute by TOM FORD. Truth be told, Laudamiel is somewhat of a renegade and if you don’t follow his Instagram account, I wholeheartedly encourage you to do so, because you’ll find lots of content that aims to demystify the world perfumery and unfurl its reality – a rarity in this day and age.

The Zoo create fragrances that sit within four categories (or ‘territories’ as The Zoo call them); fresh, sexy, raw and forbidden. Laudamiel compares them to animals that with distinct and lovable personalities that are either “expected, reassuring or totally surprising”. I was sent two to try: LOUIS, “a pleasant watery masculine”, and SPACEWOOD, a piece of “fresh icy dewy paradise” that encourages one to “trampoline into the future”. They are housed within simple bottles, protected by handsome wool pouches. The presentation may be subtle, but don’t let that fool you, because the descriptions of the scents are off the charts. Let’s take a sniff and see if The Zoo’s fragrant animals are as much fun as they sound.

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Well that was the year that was! 2017 is finally drawing to a close and I think it would be fair to say that it has been a year unlike any other. Perfume-wise, it has been once again, an incredibly busy year, more so than any other in fact, with a big cohort of mainstream brands launching new pillar fragrances this year – the likes of MUGLER, GUERLAIN, CHANEL (all capitalised for some reason) and Hermès, just to name a few. There have been flankers, celebrity scents, and ridiculous bottles aplenty, making for an interesting and fragrant year.

Seeing as the blog had a total makeover in 2017, this year I’ve decided to rejig The Candies a little bit too. Normally I would pick my best feminine, masculine and unisex fragrances from the mainstream and niche arms of the industry however, year-on-year I have found it harder to fit my favourites into these categories. The problem being that nowadays, the gender lines have blurred considerably within the realms of perfume, especially in niche. Also, I’ve said many times that a fragrance has no gender so it seems silly to categorise my awards as such . So this year I’ve simply picked ten fragrances – five mainstream and five niche, that each take the title of the best perfumes of the year, presented in no particular order.

In terms of other changes, there’s now a ‘Top Candy’ which goes to my favourite perfume of the year (it will be a most coveted award, I am sure), and ‘Best Body Product’ has been replaced with ‘Candy Crush of the Year’ to reflect my Candy Crush posts that celebrate my fragrant obsessions throughout the year. Oh and there’s now a ‘House of the Year’ award which goes to my favourite perfume house of the year. That about covers it, so shall we get started then? Yes, let’s! A drumroll please…