The Marni Fragrance Collection
The Marni Fragrance Collection

Cast your mind back to 2012 when Italian fashion label Marni launched their first and eponymous fragrance, ‘Marni‘. Created by perfumer Daniela Andrier, the nose behind many of Prada’s most recent offerings, this debut fragrance opted to be a little bit subversive and create something that was both playful and practical, capturing the spirit of the brand whilst remaining relatively commercial. The result is a vibrant, spicy rose scent that stands out amongst the many others of its kind, due to its quality and effervescence.

Now, bring yourself back to the present day and let’s discuss ‘Marni Spice‘ the latest addition to the Marni fragrance collection, which includes the original scent and one other flanker called ‘Marni Rose‘. Much like the Marni Rose that precedes it, this latest edition has been created as a “new interpretation of the original bouquet”,  this time showcasing the spicier facets of the Marni signature. The brand describe the fragrance as a “lively and spontaneous dialogue between strength and delicacy”, and that seems fitting to me. Marni Spice displays a different kind of vibrancy to the original, hinting at an exciting kind of androgyny.

“Just like Consuelo Castiglioni, as a designer, plays with classical elements, producing unexpected results through an unprecedented balance of proportions, colours, prints and materials, perfumes play with classic elements in unexpected ways. The starting point is the ingredients: sophisticated and precious. Consuelo Castiglioni follows every aspect of the process, editing each fragrance as she would do with the collection for a fashion show”

– Marni

La Panthére - The Charisma of Cartier
La Panthére – The Charisma of Cartier

In the office of Cartier’s in-house perfumer, Mathilde Laurent, there sits a proud statue of a velvet panther. Serving more than ornamental purposes, this handsome wild cat stands guard over something really quite precious – not expensive perfumes, extravagant jewels or fastidiously crafted timepieces, no, this panther protects something altogether more priceless – the heritage of the house of Cartier. It seems to be working too, because in the modernist glass cube of the Jean Nouvel-designed Fondation Cartier pour l’Art Contemporain building that houses Laurent’s laboratory (i.e. where the magic happens) as well as a conceptual art space, this spirit of the brand is alive and kicking.

Cartier is not a house hung up on the past, however. They acknowledge their heritage and look firmly forward to the future, seeking to create perfumes that bring something new to the industry as well as to express emotion. Currently, the house has an extensive back catalogue of scent which is widely available (Eau de Cartier, Déclaration and Le Baiser du Dragon etc,) as well as an exclusive collection entitled Les Heures de Parfum. Since joining the house, Laurent has taken Cartier in a new direction, most notably creating the thoroughly modern Baiser Volé and La Panthère, as well as the aforementioned Les Heures de Parfum. In these new fragrances, Cartier and Laurent fuse tradition and heritage with a thirst for pushing the boundaries and adding something new, and worthwhile to the industry. This marriage between history and modernism, and Cartier and Laurent, serves to preserve the spirit of this legendary house – to protect the soul of the panther, as it were, and drive it forward for the years to come.

Recently, I was lucky enough to be invited to Paris to meet Mathilde Laurent and sit down with her, and a group of fellow journalists at the Fondation Cartier, to discuss her work for the house. During the enlightening discussion Laurent spoke about IFRA and the impact reformulations are having on the industry, as well as covering her creative process in detail, in addition to discussing the inspirations behind fragrances such as La Panthère and L’Heure Perdue, the latter of which is the latest addition to Les Heures de Parfum and a gorgeous condensed milk cuddle of a scent. I left Cartier with a new-found respect for the house and a desire to discover Laurent’s work in more detail. In the ensuing discussions, you will see that Laurent is refreshingly candid and a marvellously talented and creative individual – a true representative of the ideals of Cartier.

T is for Testing
T is for Testing

Unsurprisingly, testing and sniffing perfumes is one of my favourite past times. As is stating the obvious, it seems. Anyway, seeing as I love sniffing things so darn much, I have dedicated the latest instalment in my Escentual A-Z of Fragrance to the science, nay, the art of testing fragrances. In the guide you’ll find a raft of handy tips to assist you with scouring the department store shelves, including a toolkit of essential materials. Click here to head over to Escentual and discover ‘T is for Testing’.

A Trip to Oman - Incense & Cedrat Cologne Intense
A Trip to Oman – Incense & Cedrat Cologne Intense

I know it’s only March, but I’m going to go ahead and say that 2015 is turning out to be a very good year for perfume. There have been some strong launches, scent such as Annick Goutal’s  L’Ile au Thé and Jo Malone’s Birch & Black Pepper, but there’s also been some outstandingly beautiful new things, things like Lalique’s unexpectedly striking Living Lalique, and of course, Jean-Claude Ellena’s latest offering for Hermes – Le Jardin de Monsieur Li.  In a world where flankers run riot and ideas, and artistry for that matter, can seem to be in short supply at times, it is perfumes such as these that restore faith and act as reassurance that the perfume industry still has tricks up its sleeve.

One fragrance that really struck me as quite wonderful and innovative is Jo Malone’s Incense & Cedrat.  Launching in June as part of the brand’s Cologne Intense collection, this Marie Salamagne-penned fragrance centers on Omani frankincense – an ancient ingredient that filters through every aspect of life within Oman. Frankincense is burned in the country for a whole heap of reasons, whether it be to simply scent a house, ward off mosquitoes, or even as an expression of sadness. It is as vital to the Omani way of life as it is wonderful to smell, and Incense & Cedrat presents an incredibly pleasing take on the note that is entirely respectful of its importance and natural beauty.

To launch the fragrance, Jo Malone  transformed their (rather swanky) London town house into Oman for the day. Stepping over the threshold was a real experience. The air was thick with frankincense, the smoke of which permeated the plaster and thick carpet pile of this very British building, transporting one to a foreign land. Once inside, one could be forgiven for thinking they had just hot footed it off the plane straight on to the Arabian Peninsula. It was a door to another world. Thus is the theme for Incense & Cedrat – realism through a dash of perfumery magic.

The Candy Perfume Boy's Hitlist: Q1 2015
The Candy Perfume Boy’s Hitlist: Q1 2015

In this new series, I put together a quarterly overview of five of my favourite fragrant subjects that have been piquing my interest over the last three months. These items can be individual perfumes, brands or houses, genres or even themes that have been taking my fancy. They can even include other books, bottles and other blogs that have been keeping me entertained. There are no rules. Well, there are three rules with this series; 1) the subjects must be linked to fragrance somehow (a rule that I’m allowed to bend); and 2) the hitlist is to be published towards the end of each quarter; and 3) the list must include my favourite things, as if I were a fragrant sort-of Oprah.

So, now we’re heading towards the end of March what’s topping my hitlist for quarter one of 2015?

The Ever-Dapper Mr. Ford
The Ever-Dapper Mr. Ford

When it comes to perfume, Tom Ford knows what he’s doing. Not that he doesn’t know what he’s doing in the worlds of fashion and film, mind – he definitely seems pretty good in those fields too, but with perfume it is undeniable that he is a man of extraordinary style and taste. Since the launch of his flagship fragrance, Black Orchid, in 2006, Ford has crafted himself a fragrant empire that has seen the creation of over 50 fragrances. His output is prolific, varied, grand, opulent and fascinating, courting with true luxury through his unique aesthetic. Everything he does is unmistakably ‘Tom Ford’ and therefore, also pretty darn good.

Tom Ford’s fragrance line consists of two collections; the Private Blends and the Signature Collection, the latter of which showcases a more accessible range of masculine and feminine fragrances in that inimitable Tom Ford style. What strikes me as particularly intriguing about the Signature Collection is the excellent quality of the masculine offerings. When fragrances for men are so often dull, tired and unpleasant, Tom Ford’s act as a refreshing surprise that can restore one’s faith in fragrant humanity. They are handsome, stylish, classic and modern, as all masculine fragrances should be.

My favourite of Ford’s masculine fragrances is Noir – a plush, resinous and powdery scent that bears a striking resemblance to the style of the Guerlain classics, but with a modern twist. In a world of ‘fresh this’ and ‘sport that’, Noir is a bastion of hope for those that demand more from their masculine fragrance. Because it is such a breath of fresh air (not literally), Noir has deservedly been very popular, and for 2015 Tom Ford is launching a brand new interpretation of the fragrance (joining the original Eau de Parfum and Eau de Toilette), entitled ‘Noir Extreme’ – a new chapter in the Noir story that “reveals a new dimension of the “Noir Man”.

Funky indie perfumery, 4160 Tuesdays has announced that they are crowdfunding seven seriously sinful new fragrances as part of a collection entitled ‘Crimes of Passion’. Sarah McCartney, the brand’s perfumer, has turned to crowdfunding in order to allow for lab time to create the scents, as well as some nifty materials to put in them. Here’s what Sarah has to say:

“At 4160Tuesdays we’re making seven new perfumes, The Crimes of Passion series – scents so beautiful you would follow whoever wears them to the end of the world just to smell them again.  (That’s the plan anyway. No promises.) We make perfumes for people who love the way they smell, and we don’t declare that they’re for men or women. We prefer to let our customers decide what they like for themselves.”

 

 – Sarah McCartney

At the time of writing, Sarah has already achieved 39% of her £7,000 goal, and that’s only since 27 February! To read more about what Sarah’s up to, or to see what perfume perks are on offer click here to head over to the 4160 Tuesdays Indiegogo crowdfunding page – you can also watch the video above. I for one am really excited to see what she comes up with!

 

Jo Malone 'Rocks the Ages' With Their Latest Collection
Jo Malone ‘Rocks the Ages’ With Their Latest Collection

Here’s a bit of a quickie review to end the week. Over the years I’ve dipped in and out of Jo Malone’s catalogue of fragrances. For the most part I find them to be well-executed scents that range from clean easy-pleasers like Lime, Basil & Mandarin and Earl Grey & Cucumber etc. to more intriguing oddities such as Rain & Angelica and Wood Sage & Sea Salt (there’s also that upcoming Incense & Cedrat that I keep saying I’m obsessed – more of that soon). They may not necessarily be the first brand that I’d go to if I was looking for a wild and wacky fragrant adventure, but I’m always keen to see what the world of Jo Malone has to offer.

As they often do, Jo Malone have launched a collection of limited edition fragrances. This year, the theme is British history and the name of the game is “Rock the Ages”. Charting British tradition from the Tudor era to the present day the five fragrances (four new ones plus a limited edition bottle of popular fragrance, Pomegranate Noir) map the many facets of our vibrant history. Birch & Black Pepper (perfumer: Christine Nagel), the subject of today’s review is the one assigned to modern Britain, to 2015 specifically, and it’s described by the brand as being “individual, audacious and stylish”.

Kerbside Violet
Kerbside Violet

Yesterday I took a look at three of the fragrance within Gorilla Perfume’s latest collection of scent, ‘Death, Decay and Renewal’. All-in-all, I found this third volume from the renegade perfumers to be exceptionally well-crafted, thought provoking, and despite the doom and gloom in the name, surprisingly optimistic too. Death, Decay and Renewal defies expectations and instills a sense that leads one to think that, even at the worst of times, there is still beauty in the world.

One of the more unusual scents in the collection is Kerbside Violet, a fragrance that has been created to capture the idea of chance encounters in an urban setting. I’m a big fan of violet as a note, so much so in fact, that I dedicated a whole post to it in my Jasmine Award winning Guide to Violet. So to celebrate the nationwide launch of Gorilla Perfume’s Volume 3, I have a 10ml spray bottle of the intriguing Kerbside Violet to give away.

Björk Leaves a 'Surprise' on the Red Carpet
Björk Leaves a ‘Surprise’ on the Red Carpet

I like to scent things. It’s true, I do. Also, it’s The Oscars this weekend so it feels only right that I should tie the two things together. In my Scent a Celebrity Series, I try to pick perfumes that represent the personalities, characters and style of some of my favourite celebrities, whether they be real or fictional. This post is an extension of this idea, of sorts, but instead of looking at the celebrities, I’m casting my fragrant eye over something entirely more important – their fashion.

The Oscars mean one thing – the red carpet. And what does the red carpet bring? Fashion, and lots of it. Like most people, I’m not as fussed about the Awards themselves (although I am rooting for Eddie Redmayne and Julianne Moore for the Best Actor and Best Actress gongs this year) as I am the fashion. I may skip through the ceremony, but you can bet your bottom dollar that I’ll be tuning in to the red carpet in full, not to mention Fashion Police on the following day to get a full post game analysis of who wore what, and whether it was good, bad or ugly.

So, in anticipation of some truly awesome red carpet fashion this weekend (those celebrities better not disappoint), I have put together six of my favourite iconic Oscar looks (I couldn’t settle on five) and have scented them with some decadently glam fragrances to match. It’s all about to get a bit ‘Hollywood’ up in here, so get the popcorn on, throw on your most glamorous onesie and get set to enjoy some truly high-fashion red carpet and perfume moments.