
Traipse through your local department store and you will find a barren landscape virtually void of decent masculine fragrances. Alright I’m being dramatic, of course there are a few noteworthy ones (mainly older releases), but on the whole the majority; your Calvins, Hugos and your Pacos, are definitely essays in quantity over quality. A good masculine is hard to find, it’s true, but it’s not entirely impossible.
Tom Ford is a man that cares about quality. His fragrance line, especially his signature collection, is a cut above most designer offerings (and is priced accordingly) and he has most definitely crafted out his own style, that off opulent, classy and smart fragrances with a tiny touch of the shock factor for which he is infamous.
Noir (pronounced “Noo-ahr” if you are Tom Ford) is the latest masculine addition to Tom Ford’s signature stable and it is in good company, joining such esteemed fragrances as Tom Ford for Men, Tom Ford Extreme and Grey Vetiver. But where the other TF masculines are elegant examples of citrus, woods and/or vetiver, Noir is a essay on resins and powders that, dare I say it, almost feels like a masculine rendition of the Oriental Queen that is Guerlain’s Shalimar.









