To blind buy or not to blind buy, that is the question. Shakespeare said that didn’t he? Well, he said something along those lines anyway. The blind buy is for those thrill-seeking perfumistas who like the adrenalin rush, it’s like playing Russian Roulette, except with perfume instead of the bullets and a fraction of the danger.
What is a Blind Buy?
I’m sure most of the lovely people reading this post are familiar with the blind buy but for those who aren’t, a blind buy (or blind trade) is simply where a fragrance is purchased completely untested.
From my experience, a blind buy can happen for many reasons; perhaps there has been a lot of buzz on the internet about a particular fragrance or the notes list sounds right up your street or even a favourite house/brand releases a brand new fragrance that you simply must have.
I’m sure you’ve all been there, reading reviews from a variety of blogs and websites and thinking ‘I know I’m going to like this’ before reaching for the credit card.
Thursday 01 September 2011 – 19:00 – 20:00
Get your bullshit detectors and brilliance radars at the ready we are going to uncover the truth and lies embedded in the concepts of fragrance, performance and everyday life! The Candy Perfume Boy returns to the loft as part of the Instability-in-Stability project where he and Cara will decipher just what performance and perfume can evoke in us, questioning how influenced our opinions of the these illustrious industries are by what we read in press releases, project blurbs and reviews.
Sometimes I just want to smell like a hooker. I accept that this may be somewhat of a sensational overstatement, but what I really mean is that when it comes to perfume, despite loving the classics, the symphonic florals and the exotic orientals, what I really love is the trashy, brash and over the top.
Sometimes it’s great to wear something that is loud, proud and ultra girly, I also find that these ultra-trashy scents work really well on a man, I have no fear of smelling ‘cheap’.
If you want cheap and trashy you cannot go wrong with Rush by Gucci.
Elie Saab Le Parfum is the first perfume to be released by Lebanese fashion designer Elie Saab. It was composed by Francis Kurkdjian (Jean Paul Gaultier Le Male, Narciso Rodriguez For Her and Juliette Has a Gun Lady Vengeance etc) and is billed as a Woody Floral.
Ellie Saab Le Parfum is described as an ‘ode to light’.
From the Press Release:
“Composed as an ode to light, ELIE SAAB Le Parfum celebrates the splendor and the brilliance of radiant femininity with a floral solar woody theme. The permanent exchange between flowers and wood is what gives the fragrance such captivating resonance.”
We all have them, those things that we know we shouldn’t love but we secretly do. I have lots of guilty pleasures, whether they be food, fragrance, music, movies or TV shows, there are lots of things that I know are a bit naff but I love them regardless.
There are so many fragrances on the market and us perfumistas are constantly on the search for the great fragrances, the ones that smell so good we just cannot live without them. It’s a long ongoing journey and along the way we find the bad, the dull, the weird, the downright hideous and of course the guilty pleasures.
So what exactly is a guilty pleasure perfume? Well to me they are those fragrances that you know are bad because they are a dreadful celebuscent or the quality of the composition (or both) or because they are painfully mainstream, but you still like them anyway.
When putting this post together there was one fragrance that instantly came to mind….
N°19 Poudré is the latest fragrance release from Chanel and is the first flanker to the original N°19 fragrance which was released in 1971.
As the name suggests N°19 Poudré is intended as a softer, more powdery version of the original and is an attempt by the brand to rejuvenate and modernise the image of the N°19 line.
Chanel describes N°19 Poudré as:
“A Floral-Powdery-Green fragrance that reveals a new powdery-musky facet.
The voluptuous scent of a bouquet of Iris blends with the freshness of a breeze of Vetiver roots: an enveloping, powdery fullness softened by White Musk notes.
N°19 POUDRÉ: within the smoothest, silkiest whisper lies the boldness of a legendary accord.” 
OK, I may not be ‘woman’ but Womanity most certainly is, she is all woman and she definitely knows how to roar.
Womanity was released in 2010 and is the latest feminine fragrance by renegade fashion house Thierry Mugler. It is the house’s first major feminine release (i.e. not a flanker) since Alien in 2005. The fragrances is described as a woody oriental and is based around a juxtaposition of sweet and savoury notes
To coincide with the release of Womanity, Mugler also created a social network site womanity.com which, just like the fragrance, celebrates ‘the invisible bond between women’. I have to admit that I find the concept more than a little bit tedious…
Ahh the 80’s, a time of excess where everything was big; the clothes, the music, the hair and of course the perfume.
The perfume in the 80’s was loud, proud and would announce it’s arrival a long time before you entered a room, and stay a long time after you left. There were big bouquets of aldehydic florals and massive oriental spice bombs. I shouldn’t forget the HUGE jammy roses and the loud syrupy tuberoses either.
These fragrances, affectionately known as ‘Perfumes with Shoulder Pads’ by the #fumechat Tweeters are representative of the era, and whilst they may not be entirely popular today I have a real soft spot for them.
Le Labo is a line that I’ve not paid much attention to, possibly because I’ve heard mixed things about the fragrances but also because the whole idea seems a little ‘gimmicky’ to me.
For those of you not familiar with the line, the basic idea is that each fragrance takes it’s name from its main component and its number from the number of ingredients used; so we can assume that Rose 31’s main component is rose (duh) and it contains a total of 31 ingredients. All Le Labo Fragrances are mixed to order at the Le Labo counter and the labels are personalised to include details such as the customer’s name and the store it was mixed in.
Rose 31 is marketed as a masculine and seems to be one of the most popular Le Labo fragrances, now that I have my hands on a bottle It seems a good opportunity to see what all of the fuss is about.
A massive thank you to everyone who viewed the special fragrant event for the Instability-in-Stability Loft Project. We had a great discussion about scent memory and it was excellent to have such a fantastic interaction from our viewers.
Above is Part 1 (of 6) of the event for those of you who missed it or for those who would like to watch it again. If you have any comments or thoughts about the event or about scent memory then please leave a comment in the box below the jump.
Apologies for taking so long to get the videos on here but I’ve had some problems with LiveStream and embedding.
Parts 2-6 below the jump…