Eau d’Italie really have it made as a brand. I mean, creating fragrances inspired by their native Italy, specifically the phenomenally gorgeous coastal town of Positano (where they own and run the famous Le Sirenuse hotel), really gives them a lot of beauty to work with. Besides, the Italian way of life is incredibly attractive, one can’t help but want to own a part of that, even if it just an olfactory representation.
For their tenth perfume – ‘Acqua Decima’ (Tenth Water), Eau d’Italie have roped in the talents of perfumer Alberto Morillas (Mugler Cologne, Penhaligon’s Iris Prima and Salvador Dalí Parfum de Toilette) to create a perfume that celebrates “the spirit of Italy itself”. The result is a perfume that, as Eau d’Italie puts it; “reflects the sunniest feelings we have inside” but also perfectly captures a way of life in a bottle.
There are some niche brands out there that just get it – they know how to offer interesting, well-crafted perfumes that are both easily wearable and suitably intellectually stimulating. Maison Francis Kurkdjian is one of such brand, and having thoroughly explored each and every corner of this ‘maison’ I can honestly say that I’m yet to come across a single dud.
This, of course, is no surprise seeing as the patriarch of the Maison is none other than venerable perfume Francis Kurkdjian. At a recent Perfume Lovers London event Kurkdjian said that it’s the stories behind the scents that make them what they are, musing that Shalimar wouldn’t be Shalimar without its name and that scents cannot me detached from the names they are bestowed. Perhaps this is why his brand is so enjoyable – each scent tells a story.
“It was one afternoon on Formentera, in the Balearic Islands, that the idea of Aqua Vitae came to Francis Kurkdjian. Riding an old motorbike, taking it slowly in view of the extreme heat, the air on his face was deliciously cool. The sun intensified the fragrances of nature around him. Aqua Vitae, the water of life, when life is quite simply beautiful, an extremely sensitive sensuality enveloped with an uncontained freshness.”
His latest perfume – Aqua Vitae – tells the story of “the space between us” and takes its name from the water of vitality. Created to evoke “a magic breath” and “the shiver of pleasure on the back of the neck before something wonderful occurs” Aqua Vitae is a fragrance that casts a beautiful golden light, exuding serenity and peace.
As a fashion brand I have the greatest respect for Versace (admittedly less-so with Donatella at the helm) – they know how to make gaudy look glamorous and are at their very best when they are being as showy as possible. As a perfume brand Versace is less attractive, again their older stuff is good (I’ll always have a soft spot for Blue Jeans and Versace Woman, and Blonde is pretty awesome) but their newer stuff is very much lacklustre at best.
So it was with mixed expectations that I approached the brand’s latest masculine offering ‘Eros’. On the surface Eros appears to have everything you would want in a Versace fragrance – tacky bottle (it’s positively wonderful in its tackiness), ridiculous, over-the-top advertising (see here) and a Tanorexic muscly adonis fronting the whole thing – but as we all know in the world of fragrance, appearances can be deceiving.
Eros takes its name from Greek mythology, specifically the Greek God of Love. Created by perfumer Aurélien Guichard (Bond No 9 Chinatown and all of the new Robert Piguet fragrances and re-issues) Eros is described by Donatella Versace as being for “a man who is own master and who defends his own ideas and goals. He is a hero.” We know exactly what Donatella’s idea of a hero looks like but what does he smell like?
Despite coming to the Maison Francis Kurkdjian party a little later than mostI can safely say that I am pretty much hooked. Like many I have admired perfumer Francis Kurkdjian from afar, appreciating and enjoying his mainstream creations for designer brands such as Jean Paul Gaultier, Christian Dior and Elie Saab, but it is his Maison with its ‘scented lifestyle’ approach that truly cements M. Kurkdjian as a true talent.
Kurkdjian says of his line: “The range is like creating a wardrobe. You go from casual to evening to couture. And in my vision, what’s missing is a daily ready-to-wear perfume”  and with his latest feminine and masculine duo ‘Amyris’ Kurkdjian has filled this void with two suitably pret-a-porter perfumes for the everyday guy and gal on the go.
“Its head is in Jamaica, and its heart in Florence. The Amyris duo evolves somewhere between the flamboyance of the sun and the vibration of the earth.” 
Both Amyris scents are centred around notes of Jamaican Amyris (the Jamaican tree which exudes elemi) and Iris from Florence. Each feels like an extension of Kurkdjian’s designer work taken to a niche level of quality where “instant hit” style of mainstream fragrances is traded for the slow burning love of niche perfumery.
If I could change one thing about my life it would be to ensure that I was better travelled than I am. In my head I long to be a great explorer scouring every corner of the earth. I want to walk the Great Wall of China, taste the street food in Mexico, eat lobsters in Maine (it all comes back to food with me), play with the cats at the cat cafe in Tokyo and float around the streets of Florence , but the problem is, I’m a bit of a wimp.
So, as much as I wish I’d visited all of these places, and I do truly hope to one day, I haven’t, in fact up until a few years ago I hadn’t made it further than France. It’s appalling, I know. Luckily for us armchair explorers, with Ormonde Jayne’s latest collection ‘The Four Corners of the Earth’ one can visit the most exotic destinations without even removing one’s pyjamas. So over the last couple of weeks I’ve been to the Gulf, Russia, Latin America and China…
For the Four Corners of the Earth collection Linda Pilkington and perfumer Geza Schoen have taken Ormonde Jayne on a trip round the globe, soaking up the sights, smells and colours of four distinct cultures without diluting the brand one bit, and this is what makes the collection so excellent; the fact that despite the strong influences of their respective homelands, each fragrance still very much follows the Ormonde Jayne signature of refined, elegant fragrances. After all, it’s not just where we go that shapes who we are, it’s where we come from too.
I can’t believe it but it’s the end of 2012 already, which means that it’s time for us perfume bloggers to put together our lists of the very best and very worst perfumes of the year, honestly, where did the time go?! This year I’m affectionately entitling my awards ‘The Candies’ as a short, punchy alternative to The Candy Perfume Boy Awards. Neat huh?
Across all genres there have been many interesting, exciting and unique perfumes unleashed on to the market along with the usual amount of celebrity dreck, dud flankers and down-right-bizarre niche offerings. All-in-all it’s been a busy year with over 1,300 launches. Impressive but exhausting!
Below you will find my awards for Best Masculine, Best Feminine and Best Unisex Fragrances for both niche and mainstream houses. In addition to this I’ve also included awards for Best Flanker, Best Celebrity Fragrance and Best Ad Campaign. But we’re not just celebrating the very best of perfumery in 2012 here, no sir, we’re also highlighting the very worst with the Sour Candy Award, reserved solely for the naffest perfume of the year.
So I hope you’re wearing your very best frock (or tux for the boys, or frock if you prefer, it’s up to you really) and sipping on some fine Champagne as The Candies 2012 are underway…
Mr. Butterworth, my rather lovely partner-in-crime and Mr. Ford, the dashing designer behind Tom Ford go hand-in-hand. Well, not literally of course. I know that you know that I’d never allow that kind of shenanigans! What I mean is that, whilst not being a fumenerd like you are I, Mr. Butterworth does have a certain penchant for fragrances bearing Mr. Ford’s name.
If you were to take a peek into mine and Mr. Butterworth’s bathroom you would find a big collection of perfumes and although we share a lot of scents there is most definitely a ‘his ‘n’ hers’ thing going on. So if you look hard enough you will see a small contingent of masculine fragrances that belong solely to the Butterworth (although I do occasionally raid his stash), and three of his favourites are by Tom Ford.
Tom Ford currently has four masculine fragrances and about a million unisex private blends to choose from. Mr. Butterworth, with his ever-discerning taste, has found love for Tom Ford for Men, Oud Wood and Grey Vetiver, you could say that he’s a little bit obsessed. Should I be worried? Let’s just say that I will be keeping a close eye on him next time we’re near the Tom Ford counter
Last week, after six weeks of painful but also enjoyable unemployment, I started a brand new, and very exciting job (hence the lack of posts). Now like any sane fume-nerd my initial though on gaining new employment was “what perfume am I going to wear on my first day?!” That’s right, not “will I like the job?” or even “what shall I wear”, it was, as it always is, all about the perfume.
So why not just where whatever I fancy on day one? Well the thing is, when entering a new environment it is important for one to ease people in gently, it does not pay to projectile vomit ones personality in people’s general direction. I have found that it’s always best to go for something relatively low key that is still perfume-y enough to let people know that you mean business, and what do you know a few days before my first day just the thing landed on my doorstep – Aqua Universalis by Maison Francis Kurkdjian.
If you’re not familiar with the idea behind über talented perfumer Francis Kurkdjian’s solo project then you should get to familiarising yourself pretty quick because you’re missing out. The house provides an ‘all for one’ fragrant shopping experience with fragrances for the morning and evening, and wonderful scented things for the body (leather bracelets et al) and the home (candles, incense papers, laundry detergents and scented bubbles). With his ‘Maison’ Kurkdjian is selling a completely scented lifestyle like no other.
Aqua Universalis is Kurkdjian’s take on the much maligned genre of laundry clean fragrances. Made to fulfil the average consumer’s desire to feel clean and shower fresh, a style of fragrance that very often ends up producing cocktails of vile, strong musks and calone that sends fumenerds heading for the hills. Aqua Universalis is not one of these fragrances, it is an intelligent and natural take on ‘clean’ that most importantly still smells like a perfume.
First things first, massive apologies for the lack of posts over the last week or so. Things have been busy in both good ways (my Perfume Lovers London talk etc) and bad ways (job hunting) and the blog has had to take a little bit of a back seat. Thank you for bearing with me and things should now run on their usual schedule!
I’m quite partial to the odd piece of clothing or accessory from British clothing brand Superdry. I currently rock a coat, couple of shirts and a rather snazzy pair of specs from their collection and I’m attracted to the brand’s laid back style which seems to be a mish-mash of Japanese graphics and vintage Americana.
As for Superdry fragrances, well up until very recently my exposure was minimal. I haven’t spent too much time with the brand’s first three scents (Dry, Double Dry and Dry Oil) but I remember them being relatively well done (one in particular was a nice take on Dior Homme) so it was with great interest that I accepted an offer to try the fragrances in Superdry’s Cologne collection.
The first two in the collection that I will be reviewing are Steel and Black. Both fragrances were released in 2011 and are designed to have “day-to-night appeal” and whilst they may not be masterpieces of modern perfumery, they easily fit the laid back, modern-with-a-retro-touch styling of the Superdry brand. Oh and they come in really cool Zippo lighter-style bottles too…
What do The Candy Perfume Boy and Clarins’ Eau Dynamisante have in common? They were both born in 1987 and turned 25 this year, that’s what! Such longevity in the perfume industry sure is something to celebrate and Clarins are doing so by releasing a limited edition bottle which sees Eau Dynamisante encased in a veil of red glitter.
Eau Dynamisante was first released by Clarins in 1987 and is innovative because it is not just a fragrance, it’s a skin treatment too. Clarins describe Eau Dynamisante as “an innovative feel-good fragrance created from an inspired blend of 14 aromatic essential oils and therapeutic plant extracts with the power to scent skin, invigorate the sense and moisturise and soften from top-to-toe.” It’s not just innovative though, it’s also very popular and every three minutes a bottle is purchased in the UK. Now that’s impressive!
Before spritzing on some Eau Dynamisante in preparation for this review I was absolutely sure that it would not be ‘my thing’. This pre conceived notion was based on the fact that citrus fragrances don’t really move me and I was convinced that I had tried it before and wasn’t wowed. I am actually quite surprised to say that I really like it and I think it is the perfect scent to combat the muggy, sweaty days of summer.