Yesterday at a ceremony held at BAFTA in London the winners of the 2016 Jasmine Awards were announced. As the longest standing awards within the fragrance industry, the Jasmines, hosted by The Fragrance Foundation, celebrate excellence in fragrance writing for pieces both in mainstream press or independent titles. This year’s winners were an eclectic group and are as follows:

Best Article in a Customer Magazine: ‘Birth of a Fragrance’ by Jan Masters and Deborah Bee for Harrods Magazine.

Best Digital Article on Fragrance: ‘Perfume Notes: Smoke and Fire Fragrances’ by Josephine Fairley for telegraph.co.uk.

Best Digital Fragrance Experience: “The Niche, Lesser Known Fragrance Brands You’re About to Fall in Love With’ by Anna Hunter for getthegloss.com.

Jasmine Independent Literary Award: ‘What Does Wednesday Smell Like?” by Suzy Nightingale for The Perfume Society’s The Scented Letter.

Jasmine Independent Soundbite Award: ‘Closer to Heaven’ by Persolaise for The Perfume Society’s The Scented Letter.

Jasmine Soundbite (News Press): ‘A Better Bottle’ by Edwina Ings-Chambers for The Sunday Times Style.

Jasmine Soundbite (Magazines): ‘It’s Backbone in a Bottle’ by Sali Hughes for Stylist.

Best Practical Guide to Fragrance: ‘How I Learned to Think Through my Nose’ by Kim Parker for Red.

Jasmine Visual Award: ‘Birth of a Fragrance’ by Jan Masters (words) and Deborah Bee (creative) for Harrods Magazine.

Most Creative Visual Award: ‘The Forever Fragrances’ by Emma Robertson (words) and Karen Davidson (creative) for marksanspencer.com.

Jasmine Literary Award: ‘What Does Pleasure Smell Like?’ by Lucia Pavia for InStyle

Jasmine Rising Star Award: “A Perfumer’s Business Card” by Shannon Peters.

A huge congratulations to all of the winners for their awards, and to all of the nominees too. The standard of writing this year was truly tremendous and personally, it’s a thrill to see some wonderful friends such as; Persolaise, Suzy Nightingale and Jo Fairley pick up prizes. With those three names in mind, special congrats must go to The Perfume Society for picking up two awards for The Scented Letter!

We also cannot forget the ‘Mighty Nose Awards’ which were awarded as part of the Jasmines. The Mighty Nose Awards are a competition that celebrates scent-inspired creative writing in primary school children. The children write smell-inspired poetry, resulting in incredibly evocative, clever, witty and often yucky (in a good way) poems. The winners were as follows:

Years 3 & 4 – First Prize: ‘The Smells Inside my Brother’s Room’ by Isaac Littlewood of St Mary’s CE Primary School, Edwinstowe.

Years 3 & 4 – Runner Up: ‘In My Dreams’ by Emily Wates of Cranleigh Preparatory School.

Years 5 & 6 – First Prize: ‘The Smell Olympics’ by Tess Garrett of Bedford Girls School.

Years 5 & 6 – Runner Up: ‘Smells of a Summer Walk’ by Anya Hemingway from Sheffield High School.

Congratulations to the Marty the Might Nose Award winners for their fabulous poems. Who knows, they may be the fragrance writers, journalists and bloggers of the future!