Regular readers of The Candy Perfume Boy will know that I am a fully-fledged, card-holding member of the Muglerati. Seriously, I’m a total Mugler fan boy and pretty much adore every fragrance the brand has ever done. Why do I love them so? Well it’s simple really, they are the most daring, fabulous and ‘high-fashion’ of perfume houses and they constantly push the envelope with their olfactory output, creating couture scents that are as unique as they are beautiful.
It’s difficult for me to pick my favourite Mugler perfume as my tastes switch between all of them on a regular basis, but the one I have the most affection for is Alien. This intergalactic jasmine is the fragrance I wore when I first met my soon-to-be husband (I love saying that – 75 days people!) and it is ingrained within my memory as an important perfume both sentimentally and artistically.
This year Thierry Mugler will be launching a new version of this terrestrial perfume – Alien Eau Extraordinaire (review to come soon) – and to coincide with this launch the brand has revitalised their advertising campaign with a new image and TV spot (directed by Floria Sigismondi). The new image can be seen above and displays Alien’s solar goddess bathed in a celestial glow and standing in a great hall like a statuesque monument to the sun.
Of the new campaign, the House of Mugler says:
“The Solar Goddess is serene and radiates positive energy. Through Alien she enhances the sensuality of women with incandescent freshness. Like a positive energy force, the Alien woman radiates her generous light to reveal the radiance and splendour of all women. Alien is a modern divinity born from the unique aesthetic vision of Thierry Mugler.”
“In order to continue with the Alien story, we have created a follow-on from the previous visual: the awakening of the Goddess in the light of the sun, as though she has been reborn through the sun, the source of life for the earth. She rejoices in this light and reflects it back. […] The image of a beautiful Goddess-Statue who becomes a woman, her heart starts beating symbolised by the light, making her more accessible and more feminine.”
Christophe de Lataillade
Creative Director, Thierry Mugler Parfums
The new advertising campaign for Alien isn’t worlds away from the previous one but it is beautifully shot and really fits the mood and atmosphere that is exuded by the perfume. It’s a testament to the brand’s strong visual aesthetic and it feels suitably ‘Mugler’ – what’s not to like? I’m looking forward to seeing the TV spot too, as I don’t think the brand has done one for Alien since it first launched. What do you think?
Join the Discussion!
What do you think of the new ad?
What do you think of Alien?
What’s your favourite Mugler scent?
Are you a Mugler fan boy/girl?
Let me know your thoughts in the comments box below!
Image via @thierry_mugler. Quotes via Mugler.com.