Good news, folks! Stella McCartney is re-launching her eponymous fragrance, ‘Stella‘. The composition of the perfume, originally launched in 2003 and created by perfumer Jacques Cavallier (Alexander McQueen’s Kingdom, Issey Miyake’s Le Feu d’Issey and Yves Saint Laurent’s Nu), thankfully remains unchanged, whilst the bottle has undergone a very slight revamp with a number of new sizes available. Stella launches exclusively to Harrods in the UK today.
To celebrate this welcome relaunch (I’m a personal fan as it’s my beloved sister’s signature scent), Stella McCartney has teamed up with fashion photographers Mert & Marcus, and model Lara Stone to create a provocative print and television ad campaign that shows the woody rose fragrance in an entirely more edgy light. One image (NSFW, FYI) displays Stone completely nude and covered with strategically placed flacons, positioning Stella’s relaunch as entirely unmissable.
Check out the TV spot below the jump.
Rose, Mandarin, Peony, Rose Absolute, Woodsy Notes and Amber.
Stella launches exclusively to Harrods on 01 August 2014. It is available in 30ml, 50ml and 100ml Eau de Parfum. A matching body lotion (200ml) is also available.
Images and video via Fragrantica.