Smelly News: Madonna Truth or Dare Perfume Commercial

Put the bondage mask down Madge – it’s for your own good!

After a brief hiatus due to a big wooly mammoth-sized dose of university work I am very pleased to be returning to the blogosphere once again and apologise for the huge lack of posts over the last few weeks. Before my full comeback tomorrow, which will kick of with a write-up of last week’s Perfume Lovers London Leather Event, I thought I would share the commercial for Madonna’s highly anticipated debut fragrance ‘Truth or Dare’.

Now, I am a Madonna fan, I have been for years and despite the fact that my interest in the Queen of Pop may have wained since her last album (I refuse to acknowledge Hard Candy as a legitimate Madonna album – it’s just better that way) I must confess that I am back in full M-obsession mode since the release of her latest album MDNA. This, plus the impending release of her first fragrance has me breaking into spontaneous fits of gay hysteria, so please do humour me slightly with this post.

Truth or Dare is reported to be a big white floral and seeing as it is coming from a woman who’s favourite fragrance is Fracas, I rest assured that it will be a relatively-decent perfume. That aside, I think we can all agree that the commercial for said fragrance is absolutely diabolical. Sometimes Madonna just tries to hard and whilst the whole look (and name) seems to be straight out of the Blond Ambition era (when she was at the height of her fame), I can’t help but feel that it seems dated and pointlessly ‘erotic’. I mean, was there really a need for the bondage mask?! Oh, and don’t get me started on the fact that she has used her worst ever single as the soundtrack! C’mon Madge – you’re better than that!

Shoddy TV commercial aside I am still VERY excited about Truth or Dare and cannot wait to get my greedy little hands on a bottle. More info on Truth or Dare below the jump…

Truth or Dare

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare” Madonna [1]

For Truth or Dare Madonna worked alongside Givaudan perfumer Stephen Nilsen (of Donna Karan Gold fame) to create a white floral with an intense gourmand base. Truth or Dare is described as being a perfume of light and dark and contains top notes of gardenia, tuberose and neroli as well as heart notes of jasmine, benzoin and white lily upon a base of vanilla absolute, caramelised amber and musk.

Truth or Dare is currently exclusive to Macy’s in the US and will be launched in the UK in mid April where I believe it will be exclusive to Selfridge’s until May. It will be available in 50ml and 75ml Eau de Parfum with matching body products.

Join the Discussion!

What do you think of the Truth or Dare commercial?

Are you looking forward to trying the perfume?

Please leave your thoughts in the comments box below.


Video via Madonna on YouTube * official vid added 29 March 2012
Image 1 & [1]