A short film from Penhaligon’s detailing the ‘alternative’ story of the creation of their latest masculine fragrance – Bayolea.
In honour of the launch of their latest fragrance, Bayolea, eccentrically British perfume house, Penhaligon’s have teamed up with creative collective, ‘Just So’ to create an animated film. Shot on a “shoestring” and in conjuction with stop motion animator, Daniel Gill (numerous TV ads, Fantastic Mr Fox and Frankinweenie), the Bayolea film takes place in the basement of Penhaligon’s Covent Garden Piazza store and contains a degree of fragrant magic.
“Working with Just So felt right from our first meeting and an initial concept has been interpreted wonderfully by Daniel. The entire project has felt like creating magic and I feel the film will have a life of its own; above product promotion yet still very Penhaligon’s”
– Matthew Huband,
Penhaligon’s Head of Global Marketing
Catch the video below the jump!
All info, video and quotes via press release.