New Escentual Post: Fabulous Flankers

Fabulous Flankers
Fabulous Flankers

No word sets the eyes of the perfume-loving community rolling more enthusiastically than the word’flanker’, and it’s easy to see why. Flankers, which are the re-named and re-packaged spawn of familiar scents, tend to be less creative or unique than their forebears, due in part to the fact that they are a quick way for a brand to make a quick buck. But who can blame them, as what could be easier than shoving a new juice inside a familiar bottle and under a familiar name, I ask you? Not much, in truth.

So yes, flankers can be annoying, especially as they are nothing short of prolific nowadays. That said, they aren’t all bad and some really good fragrances have been the result of enthusiastic flankering. As you may have guessed, the subject of flankers has taken centre stage for my Escentual column this week (the first column of 2015, in fact) and within my little guide you’ll find six intriguing flankers that are as good as, if not better than the original scents they stem from. Click here to read my piece and don’t forget to tell me about your favourite flankers.

Image via Escentual. I write for Escentual as their Fragrance Expert. My views are my own.