Fume Chat, S2 E4: Are the Fragrance Families Fit for Purpose?

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In this week’s episode of the Fume Chat podcast, we discuss the fragrance families and ask themselves whether terms like “fougère” and “chypre” are fit for purpose in this day and age. Do they mean anything to consumers? do they represent they way fragrances smell? Are terms like “oriental” offensive? Listen and you’ll find out!


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